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NZ Pure: Poster hanging

NZ Pure: Poster hanging
Your rating: None Average: 6.5 (26 votes)

Brewing, like poster hanging, should never be rushed.

We wanted an installation that got more than a quick glance. This is getting a lot of attention.

Advertising Agency: Barnes, Catmur & Friends, Auckland
Creative Directors: Paul Catmur, Daniel Barnes
Art Directors: Brad Stratton, Crispo Schuberth
Copywriters: Jesse Stevens, Matt Weavers
Photographer: Rory Carter
Published: December 2009

13 Comments

satrianee's picture 3782 pencils
satrianee | Sun, 2009-12-13 19:08
7

I like executions that doesn't underestimates the viewers comprehension. It definetly takes more attention this way.

morse's picture 8826 pencils
morse | Sun, 2009-12-13 20:08
8

Fun! Love it.

What hath God wrought

The Lion's picture 124 pencils
The Lion | Sun, 2009-12-13 20:21
7

Simple and good.

http://twitter.com/Cannes_Lions

JJwang's picture 15 pencils
JJwang | Sun, 2009-12-13 22:55

eye catching!

JJwang's picture 15 pencils
JJwang | Sun, 2009-12-13 22:55
9

eye catching!

bobby666's picture 1414 pencils
bobby666 | Mon, 2009-12-14 04:14

appealing yes. but sales going high no idea.

ACreativeSpirit's picture 159 pencils
ACreativeSpirit | Mon, 2009-12-14 06:32

fits in more with the brand style than the last campaign. A bit quirky i like it

Always try to be unique even when forced to conform.

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Mon, 2009-12-14 10:36

nice but the beer has an energy drink label

http://jackmancer.com/
http://twitter.com/jackmancer/

Marlus Lau's picture 1764 pencils
Marlus Lau | Mon, 2009-12-14 14:44

Nice.

Chori Arg's picture 173 pencils
Chori Arg | Mon, 2009-12-14 15:31

i don't get it

maxiiphemmy's picture 30 pencils
maxiiphemmy | Thu, 2009-12-17 08:35

its catchy no doubt

Gasper's picture 44 pencils
Gasper | Tue, 2010-01-05 21:11

It really catches the attemption, but I dont think that it would sale too much

yousef.k's picture 91 pencils
yousef.k | Mon, 2010-02-01 10:30

i think strategicly is not that good.. its like saying we do beer in rush too.. i dont like sorry

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