NZ Pure: Poster hanging

Brewing, like poster hanging, should never be rushed.

We wanted an installation that got more than a quick glance. This is getting a lot of attention.

Advertising Agency: Barnes, Catmur & Friends, Auckland
Creative Directors: Paul Catmur, Daniel Barnes
Art Directors: Brad Stratton, Crispo Schuberth
Copywriters: Jesse Stevens, Matt Weavers
Photographer: Rory Carter
Published: December 2009

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13 comments

satrianee's picture
satrianee
3748 pencils

I like executions that doesn't underestimates the viewers comprehension. It definetly takes more attention this way.

morse's picture
morse
15065 pencils

Fun! Love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture
The Lion
122 pencils

Simple and good.

JJwang's picture
JJwang
15 pencils

eye catching!

JJwang's picture
JJwang
15 pencils

eye catching!

bobby666's picture
bobby666
1460 pencils

appealing yes. but sales going high no idea.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

fits in more with the brand style than the last campaign. A bit quirky i like it

Always try to be unique even when forced to conform.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

nice but the beer has an energy drink label

Marlus Lau's picture
Marlus Lau
1806 pencils

Nice.

Chori Arg's picture
Chori Arg
173 pencils

i don't get it

maxiiphemmy's picture
maxiiphemmy
57 pencils

its catchy no doubt

Gasper's picture
Gasper
44 pencils

It really catches the attemption, but I dont think that it would sale too much

yousef.k's picture
yousef.k
91 pencils

i think strategicly is not that good.. its like saying we do beer in rush too.. i dont like sorry

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