NZ Pure: Poster hanging
Brewing, like poster hanging, should never be rushed.
We wanted an installation that got more than a quick glance. This is getting a lot of attention.
Advertising Agency: Barnes, Catmur & Friends, Auckland
Creative Directors: Paul Catmur, Daniel Barnes
Art Directors: Brad Stratton, Crispo Schuberth
Copywriters: Jesse Stevens, Matt Weavers
Photographer: Rory Carter
Published: December 2009
13 Comments
I like executions that doesn't underestimates the viewers comprehension. It definetly takes more attention this way.
Fun! Love it.
What hath God wrought
Simple and good.
http://twitter.com/Cannes_Lions
eye catching!
eye catching!
appealing yes. but sales going high no idea.
fits in more with the brand style than the last campaign. A bit quirky i like it
Always try to be unique even when forced to conform.
nice but the beer has an energy drink label
http://jackmancer.com/
http://twitter.com/jackmancer/
Nice.
i don't get it
its catchy no doubt
It really catches the attemption, but I dont think that it would sale too much
i think strategicly is not that good.. its like saying we do beer in rush too.. i dont like sorry