NZ pure beer: Virgin
No additives or preservatives.
(Because you can't be almost virgin.)
Purify your world.
Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur
Copywriter: Paul Catmur
Art Director: Crispin Schuberth
Photographer: Rory Carter
Retouching: The Lounge
Typography: Brad Stratton
11 Comments
Yeah, baby! say it all... say it all!!!!
I like copy
i love it! but shouldn't you underline "or"?
"I don't live in Greece, Greece lives in me..."
Throw back to Neil French work?
http://www.ronnestam.com/wp-content/uploads/2008/11/neil_french_xo_cam...
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brandon
www.brandonknowlden.com
hats off to Paul Catmur. Superb copy. This copy is convincing......
good art direction
shahid
good, strong copy, simple artwork... its good
good copy
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~ Quite obviously, I have gathered no moss ! ~
works a lot better than the other ad
Always try to be unique even when forced to conform.
When NZ males drink a lot of 'Pure', they tend to get angry with their lot and take it out on women, most of whom are not virgins. Sometimes they will hit them over the head with the bottle drawing blood and creating the illusion of a newly consummated relationship.
it is funny
or it is just terrific or just ccovers all the grounds