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Outdoor fitting room

Agency: 
Published/Aired: 
March 2013
Description: 

Every bike riders know that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home - if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing we created for Nutcase Bike Helmets changes that...

Advertising Agency: Ogilvy, Denmark
Creative Director: Jakob Staalby
Art director: Amanda Kruse Larsen
Strategic Planning: Caroline Asmussen
Director: Jonathan Henning

Comments (10)

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Highest Rated

Xphia's picture
Xphia
Activity Score 614

nice & impactful when the people fit their head in

the_lizard_king's picture
the_lizard_king
Activity Score 1257

nice idea.

And then GOD said...
Let there be creativity!!!

Klara K.'s picture
Klara K.
Activity Score 3343

Great!

theoldman_son's picture
theoldman_son
Activity Score 317

Very nice.

VampAd's picture
VampAd
Activity Score 1151

Love it.

lexain's picture
lexain
Activity Score 58

nice

kleenex's picture
kleenex
Activity Score 43398

Great idea.

matitarrie's picture
matitarrie
Activity Score 24

nice job!

johnshantelle143's picture
johnshantelle143
Activity Score 2

Advertising does not always all about business but it can also be a source of a place updates. - Steven C. Wyer

travisshoots's picture
travisshoots
Activity Score 52

love the interactive street ads.

Xphia's picture
Xphia
Activity Score 614

nice & impactful when the people fit their head in

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