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Nutcase: Outdoor fitting room

Every bike riders know that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home - if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing we created for Nutcase Bike Helmets changes that...

Advertising Agency: Ogilvy, Denmark
Creative Director: Jakob Staalby
Art director: Amanda Kruse Larsen
Strategic Planning: Caroline Asmussen
Director: Jonathan Henning

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10 comments

the_lizard_king's picture
the_lizard_king
1259 pencils

nice idea.

And then GOD said...
Let there be creativity!!!

Klara K.'s picture
Klara K.
2695 pencils

Great!

theoldman_son's picture
theoldman_son
319 pencils

Very nice.

VampAd's picture
VampAd
1153 pencils

Love it.

lexain's picture
lexain
58 pencils

nice

kleenex's picture
kleenex
26264 pencils

Great idea.

matitarrie's picture
matitarrie
24 pencils

nice job!

johnshantelle143's picture
johnshantelle143
2 pencils

Advertising does not always all about business but it can also be a source of a place updates. - Steven C. Wyer

travisshoots's picture
travisshoots
52 pencils

love the interactive street ads.

Xphia's picture
Xphia
597 pencils

nice & impactful when the people fit their head in

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