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Outdoor fitting room

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Published/Aired: 
March 2013
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Description: 

Every bike riders know that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home - if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing we created for Nutcase Bike Helmets changes that...

Advertising Agency: Ogilvy, Denmark
Creative Director: Jakob Staalby
Art director: Amanda Kruse Larsen
Strategic Planning: Caroline Asmussen
Director: Jonathan Henning

Comments (10)

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Highest Rated

Xphia's picture
Xphia
614 Activity Scores

nice & impactful when the people fit their head in

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