June 2011

Anything Goes.

Advertising Agency: Agency59, Toronto, Canada
Creative Director: Brian Howlett
Art Director: Chad Burnie
Copywriter: Paige Tiberio
Photographer: Ian Campbell
Retoucher: Mark Tyler

Comments (5)

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Highest Rated

Salomebhanu's picture
Activity Score 6

naaw!! not buying it

HappyHour's picture
Activity Score 2381

Vague, mixed messaging across the whole campaign. Some seem like they're saying be healthy, some (like this one) seem like they're saying screw healthy. So I sort of get the idea, but that's only because I saw all six ads, twice.

Ceballos's picture
Activity Score 621

Why do you upload this "campaign"??? I don´t understand..
Bored and simpleton.

JablesVanBuren's picture
Activity Score 79

I guess they're trying to show that you can eat it with anything? Is that it?
I like the visual, but I'm not sure that it would get me to buy the product.

Salomebhanu's picture
Activity Score 6

naaw!! not buying it

Billoughsby's picture
Activity Score 5138

Goes With Anything, or Anything Goes With It. --That's the play on figures of mind/speech here, isn't it?

As a side note, or side dish, this is the third campaign I have seen recently with the inner shapes of letters dropped out like so. Is this a new cliche, or a typeface everyone is stampeding to at the same time?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett