Recycling Promotion, garbage truck, Redwood

December 2008

While consumers totally support recycling, they don't understand how many recyclables (and compostables) actually wind. Up in the waste stream and in landfills. In order to communicate how much. More we could all be doing, we decided to use a trompe'loie technique that. Let people "see" into a garbage collection vehicle. The contrasting image - what could be preserved - is then shown inside a fine rule outline of a recycling/composting cart.

Outdoor advertisment created by Brainchild, United States for Norcal, within the category: Professional Services.

Advertising Agency: Brainchild Creative For Singer & Associates, San Francisco, California, USA
Creative Director: Jef Loeb
Art Director: Marc Marvin
Copywriter: Jef Loeb
Photographer: Walter Whitman
Additional Advertising Agencys: Adam Alberti, Account Director (Singer & Associates) Jessica Shelton, Account Executive (Singer & Associates), Jennnifer Carlenzoli, Print Producer (Brainchild), Xyz Graphics (Engraving And Pre-press)

Comments (6)

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AdvMan's picture
Activity Score 299

It's not work.

Tasarım, mesaj iletimi noktasında asıl imge olan çöp kutusu görüntüsünü küçük tutmuş. Bu bakımdan ayırt etme ve dikkat çekme noktasında sorun yaratıyor. BÖyle bir çalışma ancak ışıklardan karşı karşıya geçmeyi beklerken trafikten dolayı önünüzde durmak zorunda kalan bir çöp kamyonunda farkedilir.

İyi Reklam, Kötü Reklam

Guest's picture

I have to agree with that. Especially for the ancak ışıklardan karşı part.

mmackinven's picture
Activity Score 1608


singye's picture
Activity Score 180

what is this!?

Guest's picture

i like advman post better.entertaining even i don't understand it

randomnorwegian's picture
Activity Score 26

This is bad shit..

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