Nokia: Battleship, 3

Come play.

Advertising Agency: JWT New Zealand

Executive Creative Director: Peter Ogden
Art Directors: Jordan Young, Steve Back, Murray Bransgrove
Copywriter: Mike Ramsay
Retoucher: Electric Art
Art Buyers: Jen Wills, Darryn Warhaft
Account Supervisor: Victoria Austin
Account Manager: Sarah Cowan

April 2010


Guest's picture

at first the red pins are like the smoke pipe of the tanker, i hv knew that are pins

Guest's picture

Ok.... Do not like the use of such abhorrent part of our history to put it as a game. Second ship looks like civilians and obviously haha the great u.s.a. empire is winning....
Anyway, why the red tubes?

Guest's picture

This may have been at first glance cleaver, but I have no idea what it's selling. The 'get out' is horrible.

Sublty was perhaps the idea but seriously, is it just selling EA games as a whole. I am pretty sure EA did MOH is it for that??

Why is there what looks like a giant roll of only red life savers in each pic?

I expect better from such a creative nation like nz.


atb2005's picture
13561 pencils

This is in very poor taste, JWT.

Guest's picture

This is what games of war are all about. Nice!

thedesignaddict's picture
5403 pencils

Dude, this campaign is in really bad taste. People very likely died in these photos, and you're using it to promote a 'game'? That's some sick shit.

As a creative I would have had no part of it.

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