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Smokeboard

Agency: 
Published/Aired: 
April 2011
Description: 

TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world. (It's important to note the exhaust is environmentally friendly. But the board still makes an poignant point about Nissan's competitors).

The auto show has over 1,000 of there.
But only one 100% electric, zero-tailpipe Nissan Leaf.

Advertising Agency: TBWA Chiat Day, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Director: John Figone, Garman Yip
Art Director: Kat Ford
Copywriter: Joe Hagel
Managing Director: Jon Castle
Account Director: Ben Muldrew, Bonnie Schwartz
Management Supervisor: Patrick Jones, Val Tyll
Account Supervisor: Liz Lefler
Assistant Account Executive: Kelly Glover, Colleen Toombs
Product Strategy Director: Joel Weeks
Business Managers: Jill Durand, Stephanie McCall and Robin Rossi
Art Producers: Anna Willman
Producer: Bob Daniels
Project Manager: Alice Pavilsko
Arthaus Retouching Producer: Eric Ortega
Arthaus Digital Artists: Rick Legorreta, Yin Ulmen
E-Graphics, Production Coordinator: Bob Hezlep
Studio Designers: Paul Russell, Riki Komachi
Copy Editors: Scott Roberts, Laurie Fisher

Comments (10)

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Highest Rated

CommandZ's picture
CommandZ
Activity Score 2498

Chiat does it again. Well done guys!

RonVerse's picture
RonVerse
Activity Score 207

very clever!

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Like it....

ambareesha's picture
ambareesha
Activity Score 253

good idea

- @mbi

Mr.Mueller's picture
Mr.Mueller
Activity Score 7

very smart

observant vicky's picture
observant vicky
Activity Score 194

cleverly done....

Guile's picture
Guile
Activity Score 95

Great!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Awesome!

Argonath's picture
Argonath
Activity Score 83

I'm wondering if this is an ecologic smoke...

Dr.TACO's picture
Dr.TACO
Activity Score 8

Very Clear Meaning!!

CommandZ's picture
CommandZ
Activity Score 2498

Chiat does it again. Well done guys!

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