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Nissan Leaf: Smokeboard

The auto show has over 1,000 of there.
But only one 100% electric, zero-tailpipe Nissan Leaf.

TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world. (It's important to note the exhaust is environmentally friendly. But the board still makes an poignant point about Nissan's competitors).

Advertising Agency: TBWA Chiat Day, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Director: John Figone, Garman Yip
Art Director: Kat Ford
Copywriter: Joe Hagel
Managing Director: Jon Castle
Account Director: Ben Muldrew, Bonnie Schwartz
Management Supervisor: Patrick Jones, Val Tyll
Account Supervisor: Liz Lefler
Assistant Account Executive: Kelly Glover, Colleen Toombs
Product Strategy Director: Joel Weeks
Business Managers: Jill Durand, Stephanie McCall and Robin Rossi
Art Producers: Anna Willman
Producer: Bob Daniels
Project Manager: Alice Pavilsko
Arthaus Retouching Producer: Eric Ortega
Arthaus Digital Artists: Rick Legorreta, Yin Ulmen
E-Graphics, Production Coordinator: Bob Hezlep
Studio Designers: Paul Russell, Riki Komachi
Copy Editors: Scott Roberts, Laurie Fisher

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10 comments

RonVerse's picture
RonVerse
207 pencils

very clever!

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Like it....

ambareesha's picture
ambareesha
255 pencils

good idea

- @mbi

Mr.Mueller's picture
Mr.Mueller
7 pencils

very smart

observant vicky's picture
observant vicky
194 pencils

cleverly done....

Guile's picture
Guile
95 pencils

Great!

thedesignaddict's picture
thedesignaddict
5341 pencils

Awesome!

Argonath's picture
Argonath
83 pencils

I'm wondering if this is an ecologic smoke...

Dr.TACO's picture
Dr.TACO
8 pencils

Very Clear Meaning!!

CommandZ's picture
CommandZ
2472 pencils

Chiat does it again. Well done guys!

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