When reliability is crucial
Advertising Agency: IM Advertsing, Australia
Chief Executive Officer: Karl Boothroyd
Art Directors: Chris Williams, Melissa Dray
Creative Director / Art Director / Copywriter: Matt Johnson
Head of Copy: Richard Robertson
Photographer: Brett Gay / Shift Alchemy
Account manager: Suzanne Clark
Via: bestadsontv
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10 Comments
hmm i can't see the product. is ok for u?
http://www.mandarinoadv.com
it's a forklift....
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
all the visuals are a parody on the last day of the world as we know it - and of course, the last outpost of humanity is Nissan forklift .lol- hilarious
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
talk about overstretching an idea
Horrible Art.
ideas....30 minutes nahi toh free.
Hallucinatory
Another exaggeration that I don't think works that well.
I think exaggeration can be great for some things, like food and toys for kids, for drama.
But when something is obviously exaggerated, it makes the claim less believable.
The idea of reliability can be communicated in a way that is based on a truth; an experience that forklift owners / drivers have (need to talk to them to find that truth).
Also I'd guess that the visuals might appeal to some people and be a put-off for others. I'd guess they'd maybe appeal to people who are into sci-fi or action movies.
But even if the art appeals to those people, and you take an (unwarranted, perhaps) chance that your market is that type of person, I'm not sure the art sells the idea anyway -- it doesn't say tough and reliable -- it says cartoonish and fantasy, almost making a mockery of the idea of reliability. The typeface too, doesn't say 'take this idea seriously'.
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no
no no
Wonder how it worked for Nissan.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett