Nissan Forklifts: Aliens

all the visuals are a parody on the last day of the world as we know it - and of course, the last outpost of humanity is Nissan forklift .lol- hilarious

Horrible Art.

Another exaggeration that I don't think works that well.

I think exaggeration can be great for some things, like food and toys for kids, for drama.

But when something is obviously exaggerated, it makes the claim less believable.

The idea of reliability can be communicated in a way that is based on a truth; an experience that forklift owners / drivers have (need to talk to them to find that truth).

Also I'd guess that the visuals might appeal to some people and be a put-off for others. I'd guess they'd maybe appeal to people who are into sci-fi or action movies.

But even if the art appeals to those people, and you take an (unwarranted, perhaps) chance that your market is that type of person, I'm not sure the art sells the idea anyway -- it doesn't say tough and reliable -- it says cartoonish and fantasy, almost making a mockery of the idea of reliability. The typeface too, doesn't say 'take this idea seriously'.

no no