Nissan: Brasilia map
City maps as you’ve never seen before. This is the campaign Lew'Lara/TBWA has created for Nissan Brasil. Maps of Barcelona, Brasília and Paris were redesigned using a laser cutting technique. The results were dozens of paper and acrylic displays that showed just the streets and avenues of each one of those cities. The whole thing was reinforced by a special illumination that shines the light in a way that the shadows of the maps were all over the walls.
"Besides showing the city in a new and different way for those who drive a Nissan car, these maps represent the care and accuracy Nissan takes in designing cars. The point of sale helped to enhance the association between high-end technology and Nissan." says Felipe Luchi, Lew'Lara/TBWA’s Creative Director.
Advertising Agency: Lew’Lara/TBWA, Brazil