Nissan: Brasilia map

Enjoy Brasilia

City maps as you’ve never seen before. This is the campaign Lew'Lara/TBWA has created for Nissan Brasil. Maps of Barcelona, Brasília and Paris were redesigned using a laser cutting technique. The results were dozens of paper and acrylic displays that showed just the streets and avenues of each one of those cities. The whole thing was reinforced by a special illumination that shines the light in a way that the shadows of the maps were all over the walls.


"Besides showing the city in a new and different way for those who drive a Nissan car, these maps represent the care and accuracy Nissan takes in designing cars. The point of sale helped to enhance the association between high-end technology and Nissan." says Felipe Luchi, Lew'Lara/TBWA’s Creative Director.

Advertising Agency: Lew’Lara/TBWA, Brazil

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14 comments

thaistylez's picture
thaistylez
224 pencils

nice craft..

but so what? just a map

kimsd's picture
kimsd
4 pencils

Hmm… I smell a rat. It seems they have seen the work of Karen O'Leary and tried to claim it as their own? Where is the credit? The rationale for the idea is very weak.
See her work here: http://www.coolhunting.com/design/karen-olearys-c.php and her etsy store here: http://www.etsy.com/shop/studiokmo

natomancato's picture
natomancato
2 pencils

I agree with kimsd, this is clearly a rip off of karen olearys work. I imagine someone at nissans marketing firm saw her work and tried to pass it off as their own.

I hope someone at nissan takes a closer look at this ad and realizes they are copying someone else's work!

kimsd's picture
kimsd
4 pencils

I have just been in contact with Karen and she says that she was not approached or commissioned for the obvious reproduction of her work. Credit where credit is due please.

Enduwolf's picture
Enduwolf
165 pencils

The rationale is very weak, when I look at it I see a map in black and white. That's all. No supporting copy to tell me what that is supposed to represent. And now to find that it's a complete rip-off of someone else's work, that just makes it all the more sour.

Adaddicted's picture
Adaddicted
3435 pencils

looks like an aftershock of a nightmare Felipe Luchi had last saturday! ; )

withalltherespects

ek kanya's picture
ek kanya
814 pencils

superb craft!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Phil Lestino's picture
Phil Lestino
1670 pencils

It's just a laser cutter...not rocket science

dsklan's picture
dsklan
1927 pencils

dont be so upset about the-rip off, its just advertising....half of this site is rip-offs
nevertheless this ad makes no sense!

michelangelo's picture
michelangelo
660 pencils

shameless brain theft

Brain-Art's picture
Brain-Art
1101 pencils

To much to think about. People will get bored of it

sirvan's picture
sirvan
29870 pencils

Laser cutting does not = awesome ad.

+++

"I love some things, and don't love some other things."

Phil Lestino's picture
Phil Lestino
1670 pencils

Prett5y useless as a map since it has no street names...pretty useless as an ad since it is useless as a map.

MJStinson77's picture
MJStinson77
601 pencils

I agree with many people here. Laser cut poster does not = effective advertising. Yes, they look A LOT like Karen O'Leary's work, but other than casting neat shadows, what do these posters accomplish?

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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