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Aliens

Agency Network: 
Published/Aired: 
December 2011
Description: 

Outdoor advertisment created by IM, Australia for Nissan, within the category: Automotive.

When reliability is crucial

Advertising Agency: IM Advertsing, Australia
Chief Executive Officer: Karl Boothroyd
Art Directors: Chris Williams, Melissa Dray
Creative Director / Art Director / Copywriter: Matt Johnson
Head of Copy: Richard Robertson
Photographer: Brett Gay / Shift Alchemy
Account manager: Suzanne Clark

Comments (10)

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MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

hmm i can't see the product. is ok for u?

Hadrons's picture
Hadrons
Activity Score 6041

it's a forklift....

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
Activity Score 6041

all the visuals are a parody on the last day of the world as we know it - and of course, the last outpost of humanity is Nissan forklift .lol- hilarious

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ed Rapport's picture
Ed Rapport
Activity Score 724

talk about overstretching an idea

kalpesh78's picture
kalpesh78
Activity Score 2578

Horrible Art.

ideas....30 minutes nahi toh free.

tiktak's picture
tiktak
Activity Score 108

Hallucinatory

Wordfruit's picture
Wordfruit
Activity Score 1023

Another exaggeration that I don't think works that well.

I think exaggeration can be great for some things, like food and toys for kids, for drama.

But when something is obviously exaggerated, it makes the claim less believable.

The idea of reliability can be communicated in a way that is based on a truth; an experience that forklift owners / drivers have (need to talk to them to find that truth).

Also I'd guess that the visuals might appeal to some people and be a put-off for others. I'd guess they'd maybe appeal to people who are into sci-fi or action movies.

But even if the art appeals to those people, and you take an (unwarranted, perhaps) chance that your market is that type of person, I'm not sure the art sells the idea anyway -- it doesn't say tough and reliable -- it says cartoonish and fantasy, almost making a mockery of the idea of reliability. The typeface too, doesn't say 'take this idea seriously'.

Hawrys's picture
Hawrys
Activity Score 198

no

sintra's picture
sintra
Activity Score 699

no no

Billoughsby's picture
Billoughsby
Activity Score 5144

Wonder how it worked for Nissan.

That's it.

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