Wii Sports
Never play alone again.
Advertising Agency: Y&R Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Director: Bruce Murphy
Copywriter: Eric Wittstock
Published: May 2010
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22 Comments
would have been nicer had they lined up the white lines.. on the cement, the one in the middle with the white line dividing the tennis players.
Even if they did, I don't think this is mind blowing
For sure this is mind blowing! Could you do anything better?
Yes.
done in Argentina for Adidas
good. execution would have been much better.
and?
It's a nice idea, but I don't think this pic captures it well... I was only able to understand because I play tennis... People who play tennis often practice and warm up in walls, like squash, but this is a lonely activity.
In my opinion, the guys from South Africa tried to represent this "practice wall" and put an ad on it. But I don't think they succeeded. Better luck next time.
the idea is nice... insightful but something is just missing, maybe the line could have been something else...
some intern at Y&R should look up what Mindblowing means.
this is good, not great. Shouldn't have the Y&R Johannesburg mention.
I get it, but if walls are only for warming up before you play tennis with your sportmate, you are not playing alone really... actually you never play alone.
The idea is great and the Media choice is awesome! Not everything has to be award winning some dude just like to make life difficult. Nice work guys!
I think it's cool, simple and different. Nice one dudes.
Video is a much better explanation. Cool!
clean concept
http://coroflot.com/flashback62
Cool, while you're at it, why not do an ad for other games that came out 5 years ago?
cool, very cool
I think the idea is quite nice, the execution could of used some production money (fire that dude who painted it), but i guess on pro-active idea's agencies hate putting to much of there own money behind an idea.
Simple and really nice
First-base idea with a very poorly painted execution. And how are the people who see this supposed to play around that monstrosity?
Lovely
Briillianto!!!!