Never play alone again

Agency Network: 
May 2010

Outdoor advertisment created by Y&R, South Africa for Nintendo, within the category: Gaming.

Wii Sports
Never play alone again.

Advertising Agency: Y&R Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Director: Bruce Murphy
Copywriter: Eric Wittstock

Comments (19)

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Ed Rapport's picture
Ed Rapport
Activity Score 724

would have been nicer had they lined up the white lines.. on the cement, the one in the middle with the white line dividing the tennis players.

Guest's picture

done in Argentina for Adidas

bobby666's picture
Activity Score 1460

good. execution would have been much better.

Wordnerd's picture
Activity Score 6692


Galo's picture
Activity Score 446

It's a nice idea, but I don't think this pic captures it well... I was only able to understand because I play tennis... People who play tennis often practice and warm up in walls, like squash, but this is a lonely activity.
In my opinion, the guys from South Africa tried to represent this "practice wall" and put an ad on it. But I don't think they succeeded. Better luck next time.

Guest's picture

the idea is nice... insightful but something is just missing, maybe the line could have been something else...

Guest's picture

some intern at Y&R should look up what Mindblowing means.

this is good, not great. Shouldn't have the Y&R Johannesburg mention.

Dzsoi's picture
Activity Score 8528

I get it, but if walls are only for warming up before you play tennis with your sportmate, you are not playing alone really... actually you never play alone.

Zulu-1's picture
Activity Score 130

The idea is great and the Media choice is awesome! Not everything has to be award winning some dude just like to make life difficult. Nice work guys!

All ears's picture
All ears
Activity Score 233

I think it's cool, simple and different. Nice one dudes.

Guest's picture

Video is a much better explanation. Cool!

rurorjuror's picture
Activity Score 745

clean concept

Guest's picture

Cool, while you're at it, why not do an ad for other games that came out 5 years ago?

Guest's picture

cool, very cool

Guest's picture

I think the idea is quite nice, the execution could of used some production money (fire that dude who painted it), but i guess on pro-active idea's agencies hate putting to much of there own money behind an idea.

Guest's picture

Simple and really nice

silvertongue's picture
Activity Score 555

First-base idea with a very poorly painted execution. And how are the people who see this supposed to play around that monstrosity?

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Guest's picture