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Write the Future, Ribery

Published/Aired: 
May 2010
Description: 

Change history with just one strike
Write the future
Nike

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath, Eric Quennoy
Copywriter: Ebba Hult
Art Directors: Pierre Janneau, Chris Thurman (W+K Portland)
Print Producer: Sharon Kwiatkowski
Account Management: Gene Willis, Jordi Pont, David Anson, Marco Palermo, Jason White (W+K Portland)
Production Company: Happy Finish

Comments (15)

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Highest Rated

Guest's picture
Guest

Good campaign but it seems to have cursed all the players!
Rooney - terrible world cup 0 goals,
Ronaldo - non exsitant, 0 goals,
Drogba, out in the group stages 1 goal,
Ribery - France were an embarrasment,
Cannavaro - Italy - the holders of the world cup finish bottom of their group without a win,
Ronaldinho wasn't even picked to go to the world cup!!!

The lesson... Don't do Nike adverts

Bahamut's picture
Bahamut
Activity Score 105

Love it...just great.

Guest's picture
Guest

Perfect Composition, great work here!

Reality Check's picture
Reality Check
Activity Score 2537

Footie fans deserve better.

meraj's picture
meraj
Activity Score 216

excellento and magnifico

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

I really like the concept, but there something lacking with regards to the execution. Something about the statues is just... off. But I think it's a great idea.

sirvan's picture
sirvan
Activity Score 29860

"just... off". How right you are.

It's not that the retouching is BAD. If you look closely, there's really nothing awry. But it just doesn't work. Hmmmm.

+++

"I love some things, and don't love some other things."

Mantufayo's picture
Mantufayo
Activity Score 580

Write the future. Great!

dollypoppin's picture
dollypoppin
Activity Score 1423

More than anything here, Im just diggin' the copy.

---------
"Nihil sub sole novum"

Guest's picture
Guest

congratulations guy

Dzsoi's picture
Dzsoi
Activity Score 8135

Correct print to the amazing tv spot.

Guest's picture
Guest

el comercial es genial, la grafika no.

juliusmike89's picture
juliusmike89
Activity Score 36

I like all of this ads! Very good job friend!

alexhernan's picture
alexhernan
Activity Score 23

It´s not the best prit campaign ever seen, of course, but I think is simple and beautiful and with a strong idea.
I like it!!!

Guest's picture
Guest

Oups Out of the World cup hihi

Guest's picture
Guest

Good campaign but it seems to have cursed all the players!
Rooney - terrible world cup 0 goals,
Ronaldo - non exsitant, 0 goals,
Drogba, out in the group stages 1 goal,
Ribery - France were an embarrasment,
Cannavaro - Italy - the holders of the world cup finish bottom of their group without a win,
Ronaldinho wasn't even picked to go to the world cup!!!

The lesson... Don't do Nike adverts

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