Description
Hong Kong is crazy about sneakers, it even has a street named after it. To celebrate Air Max Day, we created interactive installations that showed how this iconic sneaker has been a part of its popular culture since its debut in 1987. Five local born artists illustrated how each Air Max model has a Hong Kong story for each year. To take people back in time, each installation had the 5 human senses of 'sight, sound, smell, taste and touch’ hidden in the art. These multi sensory installations virtually took people back in time to re-experience familiar local memories.
This professional campaign titled 'Step back in time 2015, Step back in time 1997, Step back...' was published in China in March, 2015. It was created for the brand: Nike, by ad agency: Ogilvy. This OOH Outdoor medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted almost 9 years ago.
Credits
Advertising Agency: Ogilvy & Mather, Hong Kong
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Paul Suters
Art Directors: John Koay, Anita Ng
Head of Creative Technology: Craig Mason
Group Account Director: Penny Chow
Account Manager: Ava Lee
Account Executive: Faye Kwong
Illustrator: Kristopher Ho
