Hong Kong is crazy about sneakers, it even has a street named after it. To celebrate Air Max Day, we created interactive installations that showed how this iconic sneaker has been a part of its popular culture since its debut in 1987. Five local born artists illustrated how each Air Max model has a Hong Kong story for each year. To take people back in time, each installation had the 5 human senses of 'sight, sound, smell, taste and touch’ hidden in the art. These multi sensory installations virtually took people back in time to re-experience familiar local memories.
Outdoor advertisment created by Ogilvy, Hong Kong for Nike, within the category: Fashion.
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Paul Suters
Art Directors: John Koay, Anita Ng
Head of Creative Technology: Craig Mason
Group Account Director: Penny Chow
Account Manager: Ava Lee
Account Executive: Faye Kwong
Illustrator: Simon Koay
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