Nike Shox: Blue

Advertising Agency: US Sydney, Australia
Executive Creative Director: Josh Moore
Creative Director: Chad Mackenzie
Art Director / Copywriter: Tim Chenery
Head of Art: Tim Chenery
Agency Producer: Corinne Porter
Retoucher: Toby and Pete
Published: August 2011


SF's picture
122 pencils

The air from the shoe blows the water? is that water?

thedesignaddict's picture
5415 pencils

What is this campaign?

ivan's picture

In store posters.

Ivan Raszl, admin of AotW

ace85le's picture
3939 pencils

I actually don't think it's that bad.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

mrMagic's picture
798 pencils

The idea doesn't really talk to me. Nice graphic though.

CommandZ's picture
2504 pencils

Beautiful art direction bereft of an idea.

phillsucks's picture
133 pencils

Are you dumb or just haters?

The whole shit means that the ground absorbs the impact, not the foot.

Nike Diesel's picture
Nike Diesel
13389 pencils


AdBuzzer's picture
1168 pencils

There are lots of dumb people out there and if Nike wants to sell a lot of those shoes, they should enlighten those dumb people and not confuse them... But I may be wrong. Perhaps the dumb people buy the shoes out of confusion as well...

Roger Keynes's picture
Roger Keynes
5498 pencils

Not feeling it.

The Jobless Writer
Will Think for Salary

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