Nike Shox: Blue
Advertising Agency: US Sydney, Australia
Executive Creative Director: Josh Moore
Creative Director: Chad Mackenzie
Art Director / Copywriter: Tim Chenery
Head of Art: Tim Chenery
Agency Producer: Corinne Porter
Retoucher: Toby and Pete
Published: August 2011


10 comments
The air from the shoe blows the water? is that water?
What is this campaign?
In store posters.
Ivan Raszl, admin of AotW
I actually don't think it's that bad.
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The idea doesn't really talk to me. Nice graphic though.
Beautiful art direction bereft of an idea.
Are you dumb or just haters?
The whole shit means that the ground absorbs the impact, not the foot.
+1
There are lots of dumb people out there and if Nike wants to sell a lot of those shoes, they should enlighten those dumb people and not confuse them... But I may be wrong. Perhaps the dumb people buy the shoes out of confusion as well...
http://adbuzzer.wordpress.com
Not feeling it.
Will Think for Salary