Nike Shox: Blue

Advertising Agency: US Sydney, Australia
Executive Creative Director: Josh Moore
Creative Director: Chad Mackenzie
Art Director / Copywriter: Tim Chenery
Head of Art: Tim Chenery
Agency Producer: Corinne Porter
Retoucher: Toby and Pete
Published: August 2011

10 comments

SF's picture
SF
122 pencils

The air from the shoe blows the water? is that water?

thedesignaddict's picture
thedesignaddict
5393 pencils

What is this campaign?

ivan's picture
ivan

In store posters.

Ivan Raszl, admin of AotW

ace85le's picture
ace85le
3939 pencils

I actually don't think it's that bad.

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mrMagic's picture
mrMagic
798 pencils

The idea doesn't really talk to me. Nice graphic though.

CommandZ's picture
CommandZ
2484 pencils

Beautiful art direction bereft of an idea.

phillsucks's picture
phillsucks
133 pencils

Are you dumb or just haters?

The whole shit means that the ground absorbs the impact, not the foot.

Nike Diesel's picture
Nike Diesel
13389 pencils

+1

AdBuzzer's picture
AdBuzzer
1168 pencils

There are lots of dumb people out there and if Nike wants to sell a lot of those shoes, they should enlighten those dumb people and not confuse them... But I may be wrong. Perhaps the dumb people buy the shoes out of confusion as well...

Roger Keynes's picture
Roger Keynes
5498 pencils

Not feeling it.

Will Think for Salary

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