ADVERTISING

Nike

Live knitting

Agency: Wieden + Kennedy

Description

The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent billboard in Shanghai, the sock-like Nike Free Flyknit was “knitted” thread by thread over a bare foot by four installation professionals.

This professional campaign titled 'Live knitting' was published in China in September, 2013. It was created for the brand: Nike, by ad agency: Wieden + Kennedy. This OOH Outdoor medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: Wieden + Kennedy, Shanghai, China

ADVERTISING

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