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Hologram

Published/Aired: 
April 2013
Description: 

Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

Comments (4)

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Highest Rated

EGGO's picture
EGGO
Activity Score 354

Okay, so it just uses a hologram...

You have to hate advertising in order to truly love it.

kleenex's picture
kleenex
Activity Score 43371

Great ad.

Beambot's picture
Beambot
Activity Score 3

looks good and new !

Pelagia2001's picture
Pelagia2001
Activity Score 3

Nice and so clear image!

EGGO's picture
EGGO
Activity Score 354

Okay, so it just uses a hologram...

You have to hate advertising in order to truly love it.

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