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Nike: Hologram

Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

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4 comments

kleenex's picture
kleenex
26150 pencils

Great ad.

Beambot's picture
Beambot
3 pencils

looks good and new !

Pelagia2001's picture
Pelagia2001
3 pencils

Nice and so clear image!

EGGO's picture
EGGO
352 pencils

Okay, so it just uses a hologram...

You have to hate advertising in order to truly love it.

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