Nike Free Flyknit: Live knitting

The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent billboard in Shanghai, the sock-like Nike Free Flyknit was “knitted” thread by thread over a bare foot by four installation professionals.

Advertising Agency: Wieden + Kennedy, Shanghai, China

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stke's picture
274 pencils


kleenex's picture
25590 pencils

eeeeehhhhhhhhhhhh......'s picture
259 pencils

it's nice and all, but actual people just just won't notice it.
It's not going to have any greater impact then a normal poster.


skuakrat's picture
58 pencils

Yeah, that's what I had in mind.. Unless, they will have to PR about the production... so tiring. So far, cool if people know what they had.

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

morse's picture
15028 pencils

Yeah, nobody will stand there and watch it, but it's documented and blogs will write about it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sergefreeman's picture
299 pencils

I think no-one even noticed that in a very fast moving city...

advertising ninja's picture
advertising ninja
587 pencils

this is great work. does it´s job perfectly. i am loving int.

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