Nike Football: Write the Future, Rooney

Arise, Sir Wayne.
Write the future
Nike

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath, Eric Quennoy
Copywriter: Ebba Hult
Art Directors: Pierre Janneau, Chris Thurman (W+K Portland)
Print Producer: Sharon Kwiatkowski
Account Management: Gene Willis, Jordi Pont, David Anson, Marco Palermo, Jason White (W+K Portland)
Production Company: Happy Finish
Published: May 2010

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11 comments

capywriter's picture
capywriter
5511 pencils

good concept

Guest's picture
Guest

GREAT COPY!

alexander_bickov's picture
alexander_bickov
3279 pencils

Copy from ... ?

dollypoppin's picture
dollypoppin
1423 pencils

...and sir Wayne is? Wish I knew who he is. LOL.

---------
"Nihil sub sole novum"

Guest's picture
Guest

High profile English football player - Wayne Rooney

lalith.rajeev's picture
lalith.rajeev
116 pencils

nice

Guest's picture
Guest

great campaign ... i like the art and concept

Ramezani's picture
Ramezani
315 pencils

fucking great! the whole campain incl the commercial...

Guest's picture
Guest

the statue idea is old so the print is average. But the TVC rocks balls.

corporal_hicks's picture
corporal_hicks
365 pencils

Best of series.
Like the copy and execution.

andyStock's picture
andyStock
666 pencils

Great campaign.

Shame about Rio Ferdinand in the background and Theo Walcott in the foreground!!

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