Nike Football: Write the Future, Ronaldo
The moment lasts a second. The legend lasts forever.
Write the future
Nike
Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath, Eric Quennoy
Copywriter: Ebba Hult
Art Directors: Pierre Janneau, Chris Thurman (W+K Portland)
Print Producer: Sharon Kwiatkowski
Account Management: Gene Willis, Jordi Pont, David Anson, Marco Palermo, Jason White (W+K Portland)
Production Company: Happy Finish
Published: May 2010


31 Comments
amazing campaign
like the copy
=D
It's one big miss.
fabulous !!!!...simply awesomeeeee
nice copy ........Ronaldo rocks
This has the best copy among the 5.
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"Nihil sub sole novum"
agree with that.
too good copy
great idea
with the statue stand would have been way too literal... it would have been just that, a statue, instead of the player moment, that becomes a trophy moment, this campaign is GREAT!
i'm with reality check. this is weak. the copy is so trite. as is the statue.
I like the copy most! Touching my heart, really..
this campaign is excellent, especially with the world cup hype, um excited even more...
I like the copy the most too.
Good, good.
Excellent campaign...MARVELLOUS!
Ronaldo has never scored a goal against Brazil...
awesome...innovative.
amazing innovation
Guest | Thu, 2010-06-17 11:42
Ronaldo has never scored a goal against Brazil...
glad that someone has the same problem
Leaving aside all the soccer statistics, i got to admit that the tag line conveys the passion which a fan longs to hear. It is a wonderful ad campaign. Hats off guys
And then GOD said...
Let there be creativity!!!
awesome
class!
Oh yes! Great idea
the line says it all
mashie
brilliant
These are great, and I think the copy for this one is the best. But I find the 'statue' to look too static compared to the rest. Any sports statue is usually depicted in an action pose, this guy looks like he's waiting for a bus.
That aside, great work.
thats how cristiano ronaldo lines up to take a free kick, its an action shot of him thinking where to place the ball
Great Line...
!! जय श्रीराम !!
awesome
alphayo aswani
the best campaign in the world cup.. actually one of the best campaigns ever. I am in love with it. great job W+K!
Copy is good and execution too.