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Nike Football: Write the Future, Ronaldo

Nike Football: Write the Future, Ronaldo
Your rating: None Average: 7.6 (91 votes)

The moment lasts a second. The legend lasts forever.
Write the future
Nike

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath, Eric Quennoy
Copywriter: Ebba Hult
Art Directors: Pierre Janneau, Chris Thurman (W+K Portland)
Print Producer: Sharon Kwiatkowski
Account Management: Gene Willis, Jordi Pont, David Anson, Marco Palermo, Jason White (W+K Portland)
Production Company: Happy Finish
Published: May 2010

31 Comments

Guest's picture
10

amazing campaign

thaistylez's picture 222 pencils
9

like the copy

=D

Reality Check's picture 1725 pencils
5

It's one big miss.

meraj's picture 216 pencils
9

fabulous !!!!...simply awesomeeeee

tamils's picture 202 pencils
7

nice copy ........Ronaldo rocks

dollypoppin's picture 1421 pencils
8

This has the best copy among the 5.

---------
"Nihil sub sole novum"

gbl's picture 431 pencils

agree with that.

Guest's picture

too good copy

Guest's picture

great idea

Guest's picture
9

with the statue stand would have been way too literal... it would have been just that, a statue, instead of the player moment, that becomes a trophy moment, this campaign is GREAT!

sloppy4's picture 1514 pencils

i'm with reality check. this is weak. the copy is so trite. as is the statue.

juliusmike89's picture 38 pencils

I like the copy most! Touching my heart, really..

Thabiso's picture 21 pencils

this campaign is excellent, especially with the world cup hype, um excited even more...
I like the copy the most too.

Prime83's picture 503 pencils
9

Good, good.

Abrahams's picture 109 pencils

Excellent campaign...MARVELLOUS!

Guest's picture

Ronaldo has never scored a goal against Brazil...

Guest's picture

awesome...innovative.

Guest's picture

amazing innovation

Guest's picture

Guest | Thu, 2010-06-17 11:42

Ronaldo has never scored a goal against Brazil...

glad that someone has the same problem

the_lizard_king's picture 792 pencils
9

Leaving aside all the soccer statistics, i got to admit that the tag line conveys the passion which a fan longs to hear. It is a wonderful ad campaign. Hats off guys

And then GOD said...
Let there be creativity!!!

Guest's picture

awesome

rohit_bharati's picture 75 pencils
7

class!

mujerendiagonal's picture 84 pencils

Oh yes! Great idea

mashhie's picture 29 pencils

the line says it all

mashie

Cube's picture 460 pencils

brilliant

Guest's picture

These are great, and I think the copy for this one is the best. But I find the 'statue' to look too static compared to the rest. Any sports statue is usually depicted in an action pose, this guy looks like he's waiting for a bus.

That aside, great work.

Guest's picture

thats how cristiano ronaldo lines up to take a free kick, its an action shot of him thinking where to place the ball

evikRAM's picture 242 pencils
10

Great Line...

!! जय श्रीराम !!

alphayo's picture 48 pencils

awesome

alphayo aswani

yousef.k's picture 91 pencils

the best campaign in the world cup.. actually one of the best campaigns ever. I am in love with it. great job W+K!

manumartin5's picture 1156 pencils
7

Copy is good and execution too.

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