Nike Football: Write the Future, Ronaldo

The moment lasts a second. The legend lasts forever.
Write the future
Nike

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath, Eric Quennoy
Copywriter: Ebba Hult
Art Directors: Pierre Janneau, Chris Thurman (W+K Portland)
Print Producer: Sharon Kwiatkowski
Account Management: Gene Willis, Jordi Pont, David Anson, Marco Palermo, Jason White (W+K Portland)
Production Company: Happy Finish
Published: May 2010

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31 comments

Guest's picture
Guest

amazing campaign

thaistylez's picture
thaistylez
224 pencils

like the copy

=D

Reality Check's picture
Reality Check
1799 pencils

It's one big miss.

meraj's picture
meraj
216 pencils

fabulous !!!!...simply awesomeeeee

tamils's picture
tamils
202 pencils

nice copy ........Ronaldo rocks

dollypoppin's picture
dollypoppin
1423 pencils

This has the best copy among the 5.

---------
"Nihil sub sole novum"

gbl's picture
gbl
451 pencils

agree with that.

Guest's picture
Guest

too good copy

Guest's picture
Guest

great idea

Guest's picture
Guest

with the statue stand would have been way too literal... it would have been just that, a statue, instead of the player moment, that becomes a trophy moment, this campaign is GREAT!

sloppy4's picture
sloppy4
1496 pencils

i'm with reality check. this is weak. the copy is so trite. as is the statue.

juliusmike89's picture
juliusmike89
36 pencils

I like the copy most! Touching my heart, really..

Thabiso's picture
Thabiso
21 pencils

this campaign is excellent, especially with the world cup hype, um excited even more...
I like the copy the most too.

Prime83's picture
Prime83
497 pencils

Good, good.

Abrahams's picture
Abrahams
109 pencils

Excellent campaign...MARVELLOUS!

Guest's picture
Guest

Ronaldo has never scored a goal against Brazil...

Guest's picture
Guest

awesome...innovative.

Guest's picture
Guest

amazing innovation

Guest's picture
Guest

Guest | Thu, 2010-06-17 11:42

Ronaldo has never scored a goal against Brazil...

glad that someone has the same problem

the_lizard_king's picture
the_lizard_king
1259 pencils

Leaving aside all the soccer statistics, i got to admit that the tag line conveys the passion which a fan longs to hear. It is a wonderful ad campaign. Hats off guys

And then GOD said...
Let there be creativity!!!

Guest's picture
Guest

awesome

rohit_bharati's picture
rohit_bharati
75 pencils

class!

mujerendiagonal's picture
mujerendiagonal
84 pencils

Oh yes! Great idea

mashhie's picture
mashhie
29 pencils

the line says it all

mashie

Cube's picture
Cube
458 pencils

brilliant

Guest's picture
Guest

These are great, and I think the copy for this one is the best. But I find the 'statue' to look too static compared to the rest. Any sports statue is usually depicted in an action pose, this guy looks like he's waiting for a bus.

That aside, great work.

Guest's picture
Guest

thats how cristiano ronaldo lines up to take a free kick, its an action shot of him thinking where to place the ball

evikRAM's picture
evikRAM
349 pencils

Great Line...

!! जय श्रीराम !!

alphayo's picture
alphayo
50 pencils

awesome

yousef.k's picture
yousef.k
91 pencils

the best campaign in the world cup.. actually one of the best campaigns ever. I am in love with it. great job W+K!

manumartin5's picture
manumartin5
1202 pencils

Copy is good and execution too.

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