Nike Football: Write the Future, Ribery

Change history with just one strike
Write the future
Nike

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath, Eric Quennoy
Copywriter: Ebba Hult
Art Directors: Pierre Janneau, Chris Thurman (W+K Portland)
Print Producer: Sharon Kwiatkowski
Account Management: Gene Willis, Jordi Pont, David Anson, Marco Palermo, Jason White (W+K Portland)
Production Company: Happy Finish
Published: May 2010

15 comments

Bahamut's picture
Bahamut
105 pencils

Love it...just great.

Guest's picture
Guest

Perfect Composition, great work here!

Reality Check's picture
Reality Check
1801 pencils

Footie fans deserve better.

meraj's picture
meraj
216 pencils

excellento and magnifico

Minerva Pinto's picture
Minerva Pinto
1394 pencils

I really like the concept, but there something lacking with regards to the execution. Something about the statues is just... off. But I think it's a great idea.

sirvan's picture
sirvan
29870 pencils

"just... off". How right you are.

It's not that the retouching is BAD. If you look closely, there's really nothing awry. But it just doesn't work. Hmmmm.

+++

"I love some things, and don't love some other things."

Mantufayo's picture
Mantufayo
580 pencils

Write the future. Great!

dollypoppin's picture
dollypoppin
1423 pencils

More than anything here, Im just diggin' the copy.

---------
"Nihil sub sole novum"

Guest's picture
Guest

congratulations guy

Dzsoi's picture
Dzsoi
6312 pencils

Correct print to the amazing tv spot.

Guest's picture
Guest

el comercial es genial, la grafika no.

juliusmike89's picture
juliusmike89
36 pencils

I like all of this ads! Very good job friend!

alexhernan's picture
alexhernan
23 pencils

It´s not the best prit campaign ever seen, of course, but I think is simple and beautiful and with a strong idea.
I like it!!!

Guest's picture
Guest

Oups Out of the World cup hihi

Guest's picture
Guest

Good campaign but it seems to have cursed all the players!
Rooney - terrible world cup 0 goals,
Ronaldo - non exsitant, 0 goals,
Drogba, out in the group stages 1 goal,
Ribery - France were an embarrasment,
Cannavaro - Italy - the holders of the world cup finish bottom of their group without a win,
Ronaldinho wasn't even picked to go to the world cup!!!

The lesson... Don't do Nike adverts

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