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54 comments

Guest's picture
Guest

proper use of media. like it

NatalieM's picture
NatalieM
1687 pencils

Agreed! It's a great use of media. Way to go! My favorite post box piece is still R2D2, though.

http://farm1.static.flickr.com/155/433600221_8c37552bec.jpg

Guest's picture
Guest

?

Guest's picture
Guest

...and then the creatives were arrested for f*cking with a US postal box. kinda cool though.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

'Xactly! It's a Federal Government property. A fun spec ad, nonetheless.
It's all fake on this website, right??? ;P

kalpesh78's picture
kalpesh78
2580 pencils

howcome the falls got narrower??
maybe steps to the subway would've been better..

ideas....30 minutes nahi toh free.

Guest's picture
Guest

hey u kalpesh fucking 78, u seem to be a real idiot

LisAD's picture
LisAD
446 pencils

it's nice to bring Niagara Falls to top of mind, but other than that the use of media is kind of irrelevant. what do Niagara Falls have to do with mail or mailboxes - or the other way around? not much!

Guest's picture
Guest

the Canadian side of the mailbox looks nicer.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

YOU ARE SO FUNNY!!! :D

Guest's picture
Guest

pretty nice, its not disturbing or irritating your eyesight

Guest's picture
Guest

Great! Perfect use of media. One of the rare occasions that an ad actually ads to our environment. Love it!!!

jackmoore257's picture
jackmoore257
203 pencils

How could anyone even mention that horrible Star Wars thing?
The R2D2 was just bad stickers and did not even look like R2D2.

This Niagara Falls idea pre-dates that Star Wars thing.
I remember reading a story in the NY Times that said this was
the first time this medium was used for any type of advertising and how
the Post Office actually gave clearance for usage of this media space.
So it was not just a paste and run type of thing.

Haters, do your research before you assume everything is fake.
I actually saw this in person on Houston St. in Manhattan and took photos of it.
It was awesome!

One of the few truly original ideas on this site!

KNARF, are you hiring?

hal9000's picture
hal9000
192 pencils

Thanks for standing up for this piece Mr. Moore. I'm with you!
I read that article too and I agree that this destroys that R2D2 one, which had no idea.
This was done first anyways.

This should win the Ads of the World award for best use of media.
I can't see how this medium could possibly be used in a better way.

Great!!!

Guest's picture
Guest

Nice.

thefakehuman's picture
thefakehuman
410 pencils

Clever and Catchy

- Life Feeds on Life -

Guest's picture
Guest

Done by AlmapBBDO few years ago

http://lafora.com.br/conmark/cd/cataratas1.jpg

Guest's picture
Guest

Amsterdam congrats Frank and friends.

Guest's picture
Guest

don't say bad stuff about kalpesh78.he is our friend
and he is real ...real as life
love
black Momba

Guest's picture
Guest

Not the same concept as the one done by AlmapBBDO.

Way to go baby. I love it!

Guest's picture
Guest

Nice work. Very forward thinking.

Guest's picture
Guest

this is ok, not that good.
work very well in the pic2, the close one.
on the mail box is like a microfall.
and... it's winter, water falling dont excite, i think.

sold's picture
sold
3219 pencils

this is ok, not that good.
work very well in the pic2, the close one.
on the mail box is like a microfall.
and... it's winter, water falling dont excite, i think.

Guest's picture
Guest

Love it! Great!

Nanel's picture
Nanel
283 pencils

great use of the media congrats

Guest's picture
Guest

To say it's great use of media still does not due this idea justice.
This media was made for ideas like this. Incredible!
We've all seen the posters that curl, etc. and that's fine while being really contrived.
This on the other hand is just perfect!!! What a gem!

One of my favorites in a very long time. Bravo KNARF!

Guest's picture
Guest

Nice. Great that the post office let the agency do this.
I read that NY Times article as well.
Nice to see that some of this ambient work is legit.
Very cool.

Guest's picture
Guest

Nice one!

Guest's picture
Guest

Beautifully done.

Guest's picture
Guest

I agree. Truly innovative.

Guest's picture
Guest

Wow, we've got some steak going here.

Guest's picture
Guest

Good use for one of those, albiet not the most original in the image selection, but I applaud your effort and am happy to see that emtpy space finally be put to work.

Guest's picture
Guest

Very awesome.

Guest's picture
Guest

GREAT.

Guest's picture
Guest

I agree. Very clean way of putting an ad in public. Love it.

Guest's picture
Guest

It's very good. Great may be an overstatement. But definitely good.

Guest's picture
Guest

Frank Anselmo teaches at School of Visual Arts and this is all of his student's work. None of it has been published. So that "agency", KNARF...

Guest's picture
Guest

Dear Hater,

Your comment prompted me to go onto the niagarachamber.org website where I simply wrote an email and asked the client if this idea ran. They wrote back and confirmed that it was indeed officially produced. Go to the site and ask them yourself. And check out this link: http://adage.com/songsforsoap/post?article_id=133669 This homeless spot by KNARF is even on the company's website. Radiohead donated music to it too. No foul play at all.
Get your research right next time you asshole.

hal9000's picture
hal9000
192 pencils

Way to set the record straight! It was stated long ago that this piece was seen on the street (read jackmoore257's post), yet haters still take cheap shots, making false claims. That's the reason I don't really spend much time reading anything on this site anymore. Lots of angry people who don't criticize the work or speak any truth. And usually it's the no-talent-hacks who are jealous. That's clearly evident here. And in this economy where the hacks have no jobs, they're really angry.

But how great is this piece? Anyone who puts down a piece like this needs a reality check. It fully embodies what outdoor, environmental advertising can do.

Great!

Guest's picture
Guest

The people in the industry who matter don't waste their time putting down others.
They're busy doing great work like this one.

jackmoore257's picture
jackmoore257
203 pencils

Like previously stated, I actually saw a few of these on the street.
It definitely ran. If you go on flickr several people have photos of it as well.
I did read that students helped out, but it was indeed produced. So what?
You really should not talk smack if you don't have the correct information.
Not cool. Especially when the people you're criticizing are both talented & reputable.
Seems that this economy has got the haters hating more. Go KNARF! Keep it up.

Guest's picture
Guest

Awesome!

Guest's picture
Guest

I agree. Nice one!

Guest's picture
Guest

I agree. Nice one!

Guest's picture
Guest

I agree. Nice one!

Guest's picture
Guest

I agree. Nice one!

Guest's picture
Guest

I agree. Nice one!

theinspector's picture
theinspector
121 pencils

Greeeeeeeeeeeeeaaaaat! There we go. I've been searching around on this site for something truly original.
Phenomenal!!!

adsrule's picture
adsrule
181 pencils

I'm with the majority on this one. Great.

Guest's picture
Guest

Greeeeeeeeeeeeeaaaaaaaaaat!

Guest's picture
Guest

Frank Anselmo is a hack that steals from his students.

Guest's picture
Guest

Wow. A bit harsh. Well I happen to really like mostly everything his name is on.
And if students ever contribute in producing great work, more power to them.
Why so many hater on this site? FA, know that you have BIG fans here!

Guest's picture
Guest

Nice thought, but wrong use of product at the wrong spot. Plus, "show-and-tell" idea doesn't seems to be much interesting.

Guest's picture
Guest

This piece was done back in 2007 in my Guerilla Ad Class at SVA. It was a student piece by a classmate and it was actually done before the r2d2 campaign. This was actually produced in the field on a number of post boxes and is totally legit. I liked it. Very nice piece.

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