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Newcastle Brown Ale: Shadow Art

Newcastle Brown Ale: Shadow Art
Your rating: None Average: 7.3 (55 votes)

Taste the ligther side of dark.

Check out the video too: http://www.youtube.com/watch?v=rJRiz9aSHFQ

Advertising Agency: Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Copywriter: Pam Frasier
Art Directors: Paul Lambert
Agency Producer: Mickey Strider
Account Director: Ben Feeney
Account Supervisor: Whitney Milne
Video editor: Dave Friz

13 Comments

morse's picture 8826 pencils
7

Nice work.

What hath God wrought

jhickman.romero's picture 5 pencils
8

The shadow is created with 3,000 Newcastle bottle caps. Well done, nice twist on shadow art.

Roger Keynes's picture 4088 pencils

Not convinced on this execution.

Will Think for Salary

jackblack's picture 1462 pencils

And what happens during the daytime when most of the commuters are actually awake and paying attention?

karmacoin's picture 512 pencils

Nightlife target man

Nike Diesel's picture 6832 pencils
3

Meh.

LeeHarvey's picture 3087 pencils
7

I think it's awesome and intriguing enough to make people stop and stare, even at daytime.

ClickAndRun's picture 50 pencils
8

Very nice!

HTG¡'s picture 40 pencils
8

Here is few mother.

TatiiiAlmeida's picture 172 pencils
8

Only the image doesn't helps to understand the outdoor, but with the movie, it's awesome.
The art shows the result during the night.
Very good idea, I like it a lot.

AdBuzzer's picture 1130 pencils
7

I agree, it's good enough to capture attention even at daytime. Solid and fresh idea!

krautland's picture 3204 pencils
6

yeah-ish. bronze.

Bring Out Your Dead's picture 14 pencils
7

Great use of the product to create the board.

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