Newcastle Brown Ale: Shadow Art

Taste the ligther side of dark.

Check out the video too: http://www.youtube.com/watch?v=rJRiz9aSHFQ

Advertising Agency: Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Copywriter: Pam Frasier
Art Directors: Paul Lambert
Agency Producer: Mickey Strider
Account Director: Ben Feeney
Account Supervisor: Whitney Milne
Video editor: Dave Friz

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13 comments

morse's picture
morse
15494 pencils

Nice work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jhickman.romero's picture
jhickman.romero
5 pencils

The shadow is created with 3,000 Newcastle bottle caps. Well done, nice twist on shadow art.

Roger Keynes's picture
Roger Keynes
5498 pencils

Not convinced on this execution.

Will Think for Salary

jackblack's picture
jackblack
2261 pencils

And what happens during the daytime when most of the commuters are actually awake and paying attention?

karmacoin's picture
karmacoin
688 pencils

Nightlife target man

Nike Diesel's picture
Nike Diesel
13339 pencils

Meh.

LeeHarvey's picture
LeeHarvey
3045 pencils

I think it's awesome and intriguing enough to make people stop and stare, even at daytime.

ClickAndRun's picture
ClickAndRun
48 pencils

Very nice!

HTG¡'s picture
HTG¡
38 pencils

Here is few mother.

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

Only the image doesn't helps to understand the outdoor, but with the movie, it's awesome.
The art shows the result during the night.
Very good idea, I like it a lot.

AdBuzzer's picture
AdBuzzer
1168 pencils

I agree, it's good enough to capture attention even at daytime. Solid and fresh idea!

krautland's picture
krautland
3204 pencils

yeah-ish. bronze.

Bring Out Your Dead's picture
Bring Out Your Dead
14 pencils

Great use of the product to create the board.

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