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Newcastle Brown Ale: Phones are tapped

Newcastle Brown Ale: Phones are tapped
Your rating: None Average: 5.9 (31 votes)

The phones are tapped.
Better talk at the pub.

Advertising Agency: Vitro, San Diego USA
Creative Director: John Vitro
Art Director: Barry Brothers
Copywriter: Jake Camozzi

16 Comments

hufflepoff's picture 434 pencils

Nice idea

atb2005's picture 13683 pencils
5

Copy is great, but art is poor. I know sometimes campaigns run on copy alone, but for me personally art is more important. Always make an ad inviting to look at.

Guest's picture

so good art makes an ad more visually interesting? a brilliant insight. i'll have to try that.

atb2005's picture 13683 pencils

Read all the other comments posted below. I am not sure if you are being sarcastic, but yeah please do try that (especially if you work for the agency that did this).

Guest's picture

You, sir, are the leading jackass on the internet.

robbierae's picture 84 pencils

i love the idea. love it.

Hiperion's picture 3108 pencils
5

good copy, terrible art

Guest's picture

They have awsome copy - this txt "The lighter side of dark" is great!!

brucirello's picture 172 pencils

Nice copy!!

paumarques's picture 1324 pencils
5

bon copy.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

nice idea.... ok execution!

Guest's picture

:|
What's wrong with the 'art'? It's a beautiful beer and a fairly gentle background texture. Bunch of pedantic flips.

Guest's picture

yeah wtf were they thinking actually putting their product in the advert so you can remember it, as opposed to some obscure advert with barely any mention of what they are trying to sell like you see so often these days.....

Guest's picture

$100 says the pubs are tapped too! Durpa durrrr

Guest's picture

My problem with it is that it's filed under "Americas -> United States" when Newky Brown is from England!

Guest's picture

Some of you are looking at this from too strictly a marketing/advertising professional perspective...

As an advertiser I think, eh art work is boring, not too interesting, etc.

As a beer drinker I think Holy Hell, I wish I was w/ friends at a bar drinking THAT Newcastle.

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