Newcastle Brown Ale: Phones are tapped
The phones are tapped.
Better talk at the pub.
Advertising Agency: Vitro, San Diego USA
Creative Director: John Vitro
Art Director: Barry Brothers
Copywriter: Jake Camozzi
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16 comments
Nice idea
Copy is great, but art is poor. I know sometimes campaigns run on copy alone, but for me personally art is more important. Always make an ad inviting to look at.
so good art makes an ad more visually interesting? a brilliant insight. i'll have to try that.
Read all the other comments posted below. I am not sure if you are being sarcastic, but yeah please do try that (especially if you work for the agency that did this).
You, sir, are the leading jackass on the internet.
i love the idea. love it.
good copy, terrible art
They have awsome copy - this txt "The lighter side of dark" is great!!
Nice copy!!
bon copy.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
nice idea.... ok execution!
:|
What's wrong with the 'art'? It's a beautiful beer and a fairly gentle background texture. Bunch of pedantic flips.
yeah wtf were they thinking actually putting their product in the advert so you can remember it, as opposed to some obscure advert with barely any mention of what they are trying to sell like you see so often these days.....
$100 says the pubs are tapped too! Durpa durrrr
My problem with it is that it's filed under "Americas -> United States" when Newky Brown is from England!
Some of you are looking at this from too strictly a marketing/advertising professional perspective...
As an advertiser I think, eh art work is boring, not too interesting, etc.
As a beer drinker I think Holy Hell, I wish I was w/ friends at a bar drinking THAT Newcastle.