Newcastle Brown Ale: Phones are tapped

The phones are tapped.
Better talk at the pub.

Advertising Agency: Vitro, San Diego USA
Creative Director: John Vitro
Art Director: Barry Brothers
Copywriter: Jake Camozzi

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16 comments

hufflepoff's picture
hufflepoff
430 pencils

Nice idea

atb2005's picture
atb2005
13567 pencils

Copy is great, but art is poor. I know sometimes campaigns run on copy alone, but for me personally art is more important. Always make an ad inviting to look at.

Guest's picture
Guest

so good art makes an ad more visually interesting? a brilliant insight. i'll have to try that.

atb2005's picture
atb2005
13567 pencils

Read all the other comments posted below. I am not sure if you are being sarcastic, but yeah please do try that (especially if you work for the agency that did this).

Guest's picture
Guest

You, sir, are the leading jackass on the internet.

robbierae's picture
robbierae
84 pencils

i love the idea. love it.

Hiperion's picture
Hiperion
3138 pencils

good copy, terrible art

Guest's picture
Guest

They have awsome copy - this txt "The lighter side of dark" is great!!

brucirello's picture
brucirello
180 pencils

Nice copy!!

paumarques's picture
paumarques
1314 pencils

bon copy.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

nice idea.... ok execution!

Guest's picture
Guest

:|
What's wrong with the 'art'? It's a beautiful beer and a fairly gentle background texture. Bunch of pedantic flips.

Guest's picture
Guest

yeah wtf were they thinking actually putting their product in the advert so you can remember it, as opposed to some obscure advert with barely any mention of what they are trying to sell like you see so often these days.....

Guest's picture
Guest

$100 says the pubs are tapped too! Durpa durrrr

Guest's picture
Guest

My problem with it is that it's filed under "Americas -> United States" when Newky Brown is from England!

Guest's picture
Guest

Some of you are looking at this from too strictly a marketing/advertising professional perspective...

As an advertiser I think, eh art work is boring, not too interesting, etc.

As a beer drinker I think Holy Hell, I wish I was w/ friends at a bar drinking THAT Newcastle.

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