New York Lottery: Rolling in it

Rolling in it.
Yeah, that kind of rich.
New York Lottery's POWERBALL

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Designer:Niral Parekh
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
Published: August 2012

Related videos by Shutterstock


Spanky's picture
4898 pencils

Pretty so so. I'd expect better from DDB, NY.

MicheleVirgilio's picture
2617 pencils

not so power

kleenex's picture
26441 pencils

I love the font work.

damd's picture
159 pencils

Good execution

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Um Outdoor volante

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments