New York Lottery: Rolling in it

Rolling in it.
Yeah, that kind of rich.
New York Lottery's POWERBALL

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Designer:Niral Parekh
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
Published: August 2012

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5 comments

Spanky's picture
Spanky
4898 pencils

Pretty so so. I'd expect better from DDB, NY.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not so power

kleenex's picture
kleenex
30064 pencils

I love the font work.

damd's picture
damd
159 pencils

Good execution

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Um Outdoor volante

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