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Rolling in it

Agency: 
Published/Aired: 
August 2012
Description: 

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Assistant Designer:Niral Parekh

Rolling in it.
Yeah, that kind of rich.
New York Lottery's POWERBALL

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi

Comments (5)

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Highest Rated

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Um Outdoor volante

Spanky's picture
Spanky
Activity Score 4899

Pretty so so. I'd expect better from DDB, NY.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not so power

kleenex's picture
kleenex
Activity Score 43383

I love the font work.

damd's picture
damd
Activity Score 159

Good execution

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Um Outdoor volante

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