New York Lottery: Made of Money

Made of money.
Yeah, that kind of rich.
New York Lottery's POWERBALL

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Designer:Niral Parekh
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
Published: August 2012

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4 comments

outdoorilla's picture
outdoorilla
50 pencils

I Love it! Wish it was a real money.

Huub's picture
Huub
246 pencils

It's right on the money.

somecopywriter's picture
somecopywriter
1083 pencils

I love the line, 'Yeah, that kind of rich.'

ragazzi's picture
ragazzi
105 pencils

Hate the line "Yeah, that kind of rich."
Can I download the font? That would be coool.

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