Network Rail: Euston
3 million yards of new track. Manchester to London in 1 hours 50. The new West Coast Main Line.
Built in the 19th Century. Rebuilt for the 21st.
Advertising Agency: Iris, London, UK
Art Director: Toby Burnett
Imaging: Morgan Silk, UK
Comments
Well, it´s a beautiful campaign, but I don´t see anything different here.
True. I have the feeling that most of the British work in print is like that nowadays.
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Great!
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And the creative idea is...?
I like the copy and the photography is beautiful.
Good !!!
M Munir Bhatti
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Infomercially nice. But it stops there.
I like the copy.
Surely it should read 1 hour 50 right?
nice art
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