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Nescafe Mexico: Traffic light

Advertising Agency: Marcel DF, Mexico
Creative Chief Officer: Manolo Techera
Creative director: Karla Santa Anna
Account director: Alfonso Alcocer
Published: April 2014

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13 comments

sacrilegend's picture
sacrilegend
2055 pencils

This is trying really hard to be impressive, and it just isn't.

kleenex's picture
kleenex
27828 pencils

I agree.

Pete R.'s picture
Pete R.
1538 pencils

It's a good idea.

Art & Illustration

BETTERMAN's picture
BETTERMAN
178 pencils

help drivers to wake up, or help drivers to not crash?

Jorge Inchaurregui Elizarraras's picture
Jorge Inchaurre...

Thing is, in Mexico City from 11 pm to 5 am it's allowed to run the red-light as long as you do it with extreme caution, this to reduced the chance to fall victim to criminals and such. So, the idea it's interesting, but the claim about drivers being asleep behind the wheel at that time it's not entirely true (some are, I'm sure, though).

REddKILLA's picture
REddKILLA

I don't really think it worked. Having spent multiple times and month in Mexico City and by the way the video is edited I can safely say it didn't really work.

sold's picture
sold
3219 pencils

no

Austin Video Production's picture
Austin Video Pr...
833 pencils

It's okay.

CABAZORRO's picture
CABAZORRO
354 pencils

Dangerous!

acafella's picture
acafella
44 pencils

Speeding on red lights to me...

Heyy 's picture
Heyy

the government should improve it if it's not clear. This ad is a typical design illusion that only works in designer's mind.

Ayeyahyah's picture
Ayeyahyah
483 pencils

looks like an idea for the department of road safety

Dzsoi's picture
Dzsoi
5364 pencils

Shouldn't it be a red circle instead of a red square?

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