Advertising Agency: SANTA CLARA, Sao Paulo, Brazil
Creative Director: Santa Clara
Copywriter: Fernando Campos
Art Directors: Flavio Treiger, Daniel D'Avila
Photographers: Edu Rodrigues, Banco de Imagens
Art Buyer: Julio Benfica
Account Supervisors: Cristiani Palhares, Thiago Iusin
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16 Comments
I don't know. There's something a little odd about the idea of giving you an authentic experience when the shot itself looks so posed.
You're so right !
eaaaaaaasy
But if the pics were natural, I think the viewer's eyes would easily get lost.
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http://www.flickr.com/photos/godwind
I agree with you there.
I think the message is more about 'perspective' and less about 'actually being there', so the shot in this case works fine.
"stay low, move fast"
Doin' it for the points
I don't see why the photo needed to be more natural.
I think the idea is that NatGeo shows you what the soldier is seeing, which is, of course, not in the photo. (If we think literally it would be photographer.)
Surely if you're in the environment, you can't help but be part of the environment. Or does it make sense for NatGeo to be the perfect, staged element in a world gone mad?
To be fair, they haven't exactly helped themselves by picking theatres of conflict as the settings.
PLAYSTATION
you are right
Very nice idea...but execution could have been better..as desailly said the shot really looks artificial...but overall, it's quite good
funny
fresh
but not great
but but i love it
jajaja
we are there but we are looking other there, so what are we doing there? hahahaha
life is a playground
there's something strange with the excution but i do think is a damn brilliant idea
so simple
I agree. And it's very very far from being something to deserve a Lion.
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the concept is great, simple and efective; the execution is not that great, but it works because of the strong concept. i like it.
OMG, I'm afraid of his eyes..
These are nicer than the PS2 but still same idea:
http://adsoftheworld.com/media/print/sony_ps2_eyes_1