National Geographic Channel: You there, 2

National Geographic Channel: You there, 2

Advertising Agency: SANTA CLARA, Sao Paulo, Brazil
Creative Director: Santa Clara
Copywriter: Fernando Campos
Art Directors: Flavio Treiger, Daniel D'Avila
Photographers: Edu Rodrigues, Banco de Imagens
Art Buyer: Julio Benfica
Account Supervisors: Cristiani Palhares, Thiago Iusin

Your rating: None Average: 4 (10 votes)

Comments

Submitted by desailly on Thu, 2008-06-26 03:00.

I don't know. There's something a little odd about the idea of giving you an authentic experience when the shot itself looks so posed.

easy tiger's picture
Submitted by easy tiger on Thu, 2008-06-26 03:42.

You're so right !

eaaaaaaasy

Submitted by 73dpi on Thu, 2008-06-26 12:50.

But if the pics were natural, I think the viewer's eyes would easily get lost.

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Submitted by Disco Munky on Fri, 2008-06-27 04:50.

I agree with you there.

I think the message is more about 'perspective' and less about 'actually being there', so the shot in this case works fine.

"stay low, move fast"

Submitted by ChuckNorris on Thu, 2008-06-26 05:59.

I don't see why the photo needed to be more natural.

I think the idea is that NatGeo shows you what the soldier is seeing, which is, of course, not in the photo. (If we think literally it would be photographer.)

Submitted by desailly on Thu, 2008-06-26 09:15.

Surely if you're in the environment, you can't help but be part of the environment. Or does it make sense for NatGeo to be the perfect, staged element in a world gone mad?

To be fair, they haven't exactly helped themselves by picking theatres of conflict as the settings.

Submitted by smilepig on Thu, 2008-06-26 03:23.

PLAYSTATION

Submitted by jonathanswork on Thu, 2008-06-26 03:38.

you are right

Submitted by floydeepurple on Thu, 2008-06-26 04:12.

Very nice idea...but execution could have been better..as desailly said the shot really looks artificial...but overall, it's quite good

Submitted by j2mango on Thu, 2008-06-26 04:34.

funny
fresh
but not great
but but i love it
jajaja

Submitted by ewuin on Thu, 2008-06-26 06:25.

we are there but we are looking other there, so what are we doing there? hahahaha

Olafski001's picture
Submitted by Olafski001 on Thu, 2008-06-26 09:32.

there's something strange with the excution but i do think is a damn brilliant idea
so simple

- Here I should have written something smarter -

Submitted by theanc on Thu, 2008-06-26 14:48.

I agree. And it's very very far from being something to deserve a Lion.

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Submitted by imgns on Thu, 2008-06-26 15:12.

the concept is great, simple and efective; the execution is not that great, but it works because of the strong concept. i like it.

Submitted by tosqa on Fri, 2008-06-27 05:31.

OMG, I'm afraid of his eyes..

Submitted by marco on Fri, 2008-06-27 08:45.

These are nicer than the PS2 but still same idea:

http://adsoftheworld.com/media/print/sony_ps2_eyes_1