National Geographic Channel: You there, 2

Advertising Agency: SANTA CLARA, Sao Paulo, Brazil
Creative Director: Santa Clara
Copywriter: Fernando Campos
Art Directors: Flavio Treiger, Daniel D'Avila
Photographers: Edu Rodrigues, Banco de Imagens
Art Buyer: Julio Benfica
Account Supervisors: Cristiani Palhares, Thiago Iusin

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16 comments

desailly's picture
desailly
470 pencils

I don't know. There's something a little odd about the idea of giving you an authentic experience when the shot itself looks so posed.

easy tiger's picture
easy tiger
68 pencils

You're so right !

FlyingDogs's picture
FlyingDogs
968 pencils

But if the pics were natural, I think the viewer's eyes would easily get lost.

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Disco Munky's picture
Disco Munky
3900 pencils

I agree with you there.

I think the message is more about 'perspective' and less about 'actually being there', so the shot in this case works fine.

"stay low, move fast"

Doin' it for the points

ChuckNorris's picture
ChuckNorris
834 pencils

I don't see why the photo needed to be more natural.

I think the idea is that NatGeo shows you what the soldier is seeing, which is, of course, not in the photo. (If we think literally it would be photographer.)

desailly's picture
desailly
470 pencils

Surely if you're in the environment, you can't help but be part of the environment. Or does it make sense for NatGeo to be the perfect, staged element in a world gone mad?

To be fair, they haven't exactly helped themselves by picking theatres of conflict as the settings.

smilepig's picture
smilepig
254 pencils

PLAYSTATION

jonathanswork's picture
jonathanswork
8 pencils

you are right

floydeepurple's picture
floydeepurple
349 pencils

Very nice idea...but execution could have been better..as desailly said the shot really looks artificial...but overall, it's quite good

j2mango's picture
j2mango
534 pencils

funny
fresh
but not great
but but i love it
jajaja

Geimima's picture
Geimima
815 pencils

we are there but we are looking other there, so what are we doing there? hahahaha

life is a playground

Olafski001's picture
Olafski001
1194 pencils

there's something strange with the excution but i do think is a damn brilliant idea
so simple

theanc's picture
theanc
2778 pencils

I agree. And it's very very far from being something to deserve a Lion.

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imgns's picture
imgns
68 pencils

the concept is great, simple and efective; the execution is not that great, but it works because of the strong concept. i like it.

tosqa's picture
tosqa
12 pencils

OMG, I'm afraid of his eyes..

marco's picture
marco
118 pencils

These are nicer than the PS2 but still same idea:

http://adsoftheworld.com/media/print/sony_ps2_eyes_1

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