slowrider's picture
648 pencils

what a crap!

one should not take life so seriously - as one will not come out of it alive.

MSS's picture
2 pencils

What there NOBODY there who said, "This might not be a good idea?" How. Utterly. Offensive.

Sophie Campbel's picture
Sophie Campbel
164 pencils

+ or -

Kikin's picture
210 pencils

Racist and stupid...you can read the message even without doing that.

Think. Then think again.

Ava Spears's picture
Ava Spears
144 pencils

I think the intention was not to be racist, even it may seem, but I think the intention was to be fun,

reksgwee's picture
11 pencils

fun or not, it's bad.

Ryan Breat's picture
Ryan Breat
112 pencils


sanitizingwipe's picture
62 pencils

Racist or not, it's just a bad ad based on a bad idea. And the execution doesn't work. So, even if it isn't racist, it still sucks.

ItMatters's picture
2171 pencils


andylefty's picture
4539 pencils

Not for me.

kleenex's picture
36280 pencils

Although I could read it without screwing up my eyes this whole idea is crap.

Han Zhonghua's picture
Han Zhonghua
70 pencils

Insulting and boring!

"Just one Idea can change everything"

MindDrift's picture
1150 pencils

Not a fan of the ad, but I'm curious as to why many Asians find this insulting. I don't think Ukrainians would be offended if Asians die their hair blonde to resemble them.

crankymonkey's picture
2 pencils

It's because slanty eyes are used as an insult (why it is actually insulting is another matter -- perhaps because it's never been applied as a term of endearment or something, who know?). Blonde hair on the other hand, isn't seen as an insult so there's no reason for Ukrainians to be offended, as opposed to some stereotype like all Ukrainian women are hookers.

ThomWong's picture
8 pencils

You just blew my mind.

Tayutau's picture
27 pencils

Like the thought behind the ad, but not the execution, i can read it without screwing my eyes.

Eugens's picture
2626 pencils

this is horribly racist.

Nike Diesel's picture
Nike Diesel
13389 pencils

Insulting at best.
Creative Director should be fired along with the team and client.

ThomWong's picture
8 pencils

I love how, without fail, when something like this comes up someone will immediately say "I don't think they intended to be racist." It's 2012 - we can separate intentions from execution now.

bunnieluvbunny's picture
4 pencils

Not all Asians have slanty eyes. Stupid ad indeed. And obviously you can read the ad without doing it.

Simona Pinto's picture
Simona Pinto
2 pencils

It doesn't make sense anymore!

marciasmith's picture
2 pencils

Am I the only one who can't even read the message, even without doing that? I understand the intention was for this to be fun but it's not, it's one of the worst ad ideas I've seen in a very long time.

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