M&S: Leading ladies

Marks & Spencer is launching its Spring/Summer 2014 advertising campaign featuring a stellar line up of British leading ladies shot by legendary photographer Annie Leibovitz. Showcasing M&S’ Spring/Summer collection, the campaign celebrates British women from diverse backgrounds and professions – united by their strong sense of personal style and inspirational achievements.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creatives: Nick Simons, Jules Chalkley
Planning: David Frymann
Agency producer: James Orr
Photographer: Annie Leibovitz
Production Companies: The Production Club, The Production Factory
Media Planning: Walker Media