Mountain Dew: Riders wanted

Advertising Agency: GraffitiBBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Cosmin Simionescu
Copywriter: Dan Stanescu
Illustrator: Cosmin Simionescu
Photographer: Prepelita Alex
Additional credits: Alin Copilu, Cristi Gomoi, Ioana Ghilerdea
Published: January 2010

7 comments

atb2005's picture
atb2005
13567 pencils

I liked the phrase "to brutally force any public figure into answering [the] the call [for riders]". They've done the brutal thing in a fun memorable way.

netei's picture
netei
215 pencils

brutal :))) but the branding comes really too short.... so much stuff going on.

atb2005's picture
atb2005
13567 pencils

How's this short on branding? One can clearly see the brand logo; they've even included a can. And since this is an annual event, people in Romania may already be familiar with it.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Reminds me of VW: "Drivers Wanted"

sintra's picture
sintra
699 pencils

agreed really short on the branding

raulbanderas's picture
raulbanderas
357 pencils

nice

tanvir hassan's picture
tanvir hassan
36 pencils

like the idea, but too cluttered....n again....short on branding...

Log in or register to post comments