Mitsubishi i-Miev: iMiEV Electric Billboard

Australia's first volume produced electric car is on sale now.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Directors: Mike Spirkovski, Paul Nagy
Creative Group Head / Art Director: Adam Whitehead
Creative Group Head / Copywriter: Matt Vandermark
Group Account Director: David Hallett
Agency Producer: Vincent Prochillo
Retoucher: Toby and Pete

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19 comments

CABAZORRO's picture
CABAZORRO
354 pencils

Photoshop!!!

CACAHD's picture
CACAHD
1712 pencils

Photoshop, maybe, but the idea still good!

Adjiherdanto's picture
Adjiherdanto
23 pencils

"FIDE2805 | Thu, 2011-10-13 03:47

Photoshop!!!"

so?

karmacoin's picture
karmacoin
688 pencils

cute

Taylormade's picture
Taylormade
412 pencils

It's not clear if the car is powering the lights or if the lights are powering the car.

I assume it's suggesting that the lights are powering the car; but lights don't supply electricity, they consume it. So that doesn't really make sense. And if the car is powering the lights, why are they plugged into the car's input? Doesn't make sense either.

NicoCiego's picture
NicoCiego
1035 pencils

yes, It is clear. you said it yourself... lights don't supply electricity, they consume it.

Taylormade's picture
Taylormade
412 pencils

But I also said that I didn't think you can plug things into a car's electricity input. If you can, then I think this ad is very clear. If you can't, then this billboard doesn't make any sense. It's a forced/complicated way of attempting to communicate something very simple.

Very quick idea: you have a wind turbine on the billboard and the car is plugged into it and the car's lights are running. That would actually make sense while still communicating that this car runs on electricity.

Adjiherdanto's picture
Adjiherdanto
23 pencils

agree

hawaiian loop's picture
hawaiian loop
47 pencils

nice. usage of one light would be sufficient too, it's economical after all.

strange days

Ron Burgundy's picture
Ron Burgundy
1636 pencils

cute...mild mis-interpretation

Roger Keynes's picture
Roger Keynes
5497 pencils

Cute idea. Amazing how silly people come across when they over think ;)

Will Think for Salary

Taylormade's picture
Taylormade
412 pencils

Will think for salary. Will be condescending for free.

Roger Keynes's picture
Roger Keynes
5497 pencils

Will Think for Taylormade, if he likes ;)

Will Think for Salary

Andrej's picture
Andrej
656 pencils

Ham-handed idea for an incredibly ugly car.

Glut's picture
Glut
3947 pencils

clever!

raulbanderas's picture
raulbanderas
357 pencils

good use of media, i like it

Rodolfomag's picture
Rodolfomag
70 pencils

to be an outdoor advertisement, I think the idea is not achieved quickly understand

Jayroc1222's picture
Jayroc1222
2 pencils

Like the idea. Would certainly make me stop and think 'Mitsubishi, powered by electric, nice'

Michaelsmagic's picture
Michaelsmagic
261 pencils

good idea~

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