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iMiEV Electric Billboard

Agency: 
Published/Aired: 
October 2011
Description: 

Australia's first volume produced electric car is on sale now.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Directors: Mike Spirkovski, Paul Nagy
Creative Group Head / Art Director: Adam Whitehead
Creative Group Head / Copywriter: Matt Vandermark
Group Account Director: David Hallett
Agency Producer: Vincent Prochillo
Retoucher: Toby and Pete

Comments (19)

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Highest Rated

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

good idea~

CABAZORRO's picture
CABAZORRO
Activity Score 366

Photoshop!!!

CACAHD's picture
CACAHD
Activity Score 2186

Photoshop, maybe, but the idea still good!

Adjiherdanto's picture
Adjiherdanto
Activity Score 23

"FIDE2805 | Thu, 2011-10-13 03:47

Photoshop!!!"

so?

karmacoin's picture
karmacoin
Activity Score 688

cute

Taylormade's picture
Taylormade
Activity Score 408

It's not clear if the car is powering the lights or if the lights are powering the car.

I assume it's suggesting that the lights are powering the car; but lights don't supply electricity, they consume it. So that doesn't really make sense. And if the car is powering the lights, why are they plugged into the car's input? Doesn't make sense either.

NicoCiego's picture
NicoCiego
Activity Score 1033

yes, It is clear. you said it yourself... lights don't supply electricity, they consume it.

Taylormade's picture
Taylormade
Activity Score 408

But I also said that I didn't think you can plug things into a car's electricity input. If you can, then I think this ad is very clear. If you can't, then this billboard doesn't make any sense. It's a forced/complicated way of attempting to communicate something very simple.

Very quick idea: you have a wind turbine on the billboard and the car is plugged into it and the car's lights are running. That would actually make sense while still communicating that this car runs on electricity.

Adjiherdanto's picture
Adjiherdanto
Activity Score 23

agree

hawaiian loop's picture
hawaiian loop
Activity Score 47

nice. usage of one light would be sufficient too, it's economical after all.

strange days

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

cute...mild mis-interpretation

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cute idea. Amazing how silly people come across when they over think ;)

The Jobless Writer
Will Think for Salary

Taylormade's picture
Taylormade
Activity Score 408

Will think for salary. Will be condescending for free.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Will Think for Taylormade, if he likes ;)

The Jobless Writer
Will Think for Salary

Andrej's picture
Andrej
Activity Score 656

Ham-handed idea for an incredibly ugly car.

Glut's picture
Glut
Activity Score 3935

clever!

raulbanderas's picture
raulbanderas
Activity Score 357

good use of media, i like it

Rodolfomag's picture
Rodolfomag
Activity Score 70

to be an outdoor advertisement, I think the idea is not achieved quickly understand

Jayroc1222's picture
Jayroc1222
Activity Score 2

Like the idea. Would certainly make me stop and think 'Mitsubishi, powered by electric, nice'

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

good idea~

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