Mitchell Eye Centre: Hello

A big hello to all our patients.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Directors: Scott Shymko, Joel Arbez
Copywriter: Sebastien Wilcox
Photographer: Justen Lacoursiere
Published: December 2007


bknowlden's picture
3647 pencils

Cool idea, and I love the strapline.

Kswizzle's picture
36 pencils

Agree, cool idea, I just think it would go un-noticed ... you would have to see it from the other side of the rink ... now that's damn good eye sight.

Guest's picture

Clever idea, poor execution. Nobody except the players will read that. In this case I think that message just won't work!

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