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Misereor: Power of a Coin

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Director: Rolf Leger
Art Directors: Felix Schulz, Matthias Grotter
Copywriter: Sascha Petersen
Illustrator: Bomboland
Idea: Felix Schulz, Justin Landon
Konzept: Felix Schulz
Realisations: Thomas Beecken Realisations
Artbuying: Emanuel Mugrauer, Katja Sluter
Interactive Development: Wadim Filipov, Tom Schallberger
Account Managers: Jessica Gustafsson, Jan Kowalsky, Guido Block, Rocco Snow
Online Creative Direction: Matthias Erb
Event Manager: Olaf Juergens
Published: 2012

8 comments

mattndan's picture
mattndan
953 pencils

Cool idea. Not sure it needs Facebook though. Mandatory QR code brief?

kleenex's picture
kleenex
27884 pencils

adding facebook helps with the cause to spread the word of it.

rauliten's picture
rauliten
386 pencils

Simplemente genial! // Simply genius!

beingofageoldgrace's picture
beingofageoldgrace
339 pencils

nice idea, but it is only working in the casefilm.

I have tried it for myself at the hamburg airport and the coin fell through.
no picture was taken, and the facebook button didnt work.

so 5/10 for the idea

Kill them ad's picture
Kill them ad
31 pencils

very nice!! I like to see my donation work...

stickynotes's picture
stickynotes
1058 pencils

love how it looks and works. great idea.
what spoils it a little, is the huge effort for only one tiny poster that you miss too easily, when it's inactive.

cwriter79's picture
cwriter79
500 pencils

Really cool!

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Genial!

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