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Mini: Vending machine projection

There is a MINI to satisfy every craving. And MINI Canada is proud to show this off in its latest initiative: the MINI Vending Machine. In the largest-ever fully-interactive night projection in Canada, the MINI Vending Machine showcases the latest 2011 MINIs with a variety of different colour combinations and accessories, ultimately showing that nobody can do customization like MINI can. How does it work? Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. Animations include a MINI whipping through an action-packed pinball machine, a MINI doing some serious doughnuts while the vending machine fills with smoke, and a MINI breaking through the vending machine glass and parachuting its way down. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan.

Advertising Agency: Taxi 2, Canada
Creative Director: Lance Martin
Writer: Alanna Nathanson
Art Director: Jeff MacEachern
Agency Producers: Sam Benson, Hanna Bratt
Animation: Hatch Studios
Interactive: Forth Wall
Mobile Marketing: Mythum
Projection Company: The Media Merchants
Account Manager: Tina Tieu
Media: Media Experts

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8 comments

Guest's picture
Guest

love it :)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Geez, really cool. Interactive advertisement and pretty relevant too.

Roger Keynes's picture
Roger Keynes
5498 pencils

Have we seen this idea executed on the external wall of a car park?

Will Think for Salary

morse's picture
morse
15972 pencils

Great fun! Would love to see this in real life.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Pretty cool... could have taken it a step further and a real mini the one you selected drives out... maybe for use at a rental car or somsing maybe? yah?

CommandZ's picture
CommandZ
2474 pencils

I thought the same thing. Would of been really cool to have an actual car drive out once selected. Nonetheless, nice job.

Oblabla's picture
Oblabla
298 pencils

i am still wondering: would you spend money and time to text a wall?

Even if i do find it very cool and fun

Oblabla.wordpress.com

CuriousPencil's picture
CuriousPencil
4227 pencils

You're kidding, for these reasons:

1) Nobody craves a Mini;
2) There is no "trademark cheeky Mini style"
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421) All it is is nothing apart from sub-par outdoor projection with no followthrough.
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12) There were no Minis driving out

Points for getting the projection out there, and for getting people involved, and SERIOUS minus points for not handling the attention once you got it.

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