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MINI: Roller coaster

Advertising Agency: Anomaly, Canada
Executive Creative Directors: Pete Breton, Dave Douglass
Creatives: Craig Mcintosh, Jaimes Zenith
Wrap Design / Illustration: Omar Morson, Jeremy Thompson
Senior Integrated Producer: Jen Mete
Junior Integrated Producer: Sharon Langlotz
Account Team: Brent Rivard, Candace Borland, Mike Stollar, Patrick Martini, Scotty Booth
Production House: Asymetric
Executive Producers: Geoff Cornish, Kristina Anzlinger
Line Producer: Dwight Phipps
Director: Finn O'Hara
Director of Photography: Mark Peachey
Car Modifications: Performance Solutions
Precision Driving Supervision: PLB AutoSport
Casting: Steven Mann
Editorial House: Bijou
Executive Producer: Stephanie Hickman
Editor: Mel Hider
Assistant Editor: Cian McDevitt
Telecine: Alter Ego
Colourist: Wade Odlum
Post House: Fort York
Online: Ernie Mordak
Music and Sound Design: SNDWRX

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3 comments

Meredith Singh's picture
Meredith Singh
392 pencils

I am curious to see if there is still love on the awards circuit for this kind of thinking on the Mini brand.

Also, this will inevitably be compared to the Taxi 2 fake arms execution, which was a much simpler way to communicate the same thing...

http://www.taxi.ca/wp-content/uploads/2013/05/MINI-arms-up-3-4-v.-2-B-...

kleenex's picture
kleenex
25130 pencils

WHAT!?!?!?!?!

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