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Parachute, 3

Agency: 
Published/Aired: 
September 2008
2537
Description: 

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Outdoor advertisment created by FCB, Switzerland for Mini, within the category: Automotive.

Even with the brakes on.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography / 3DArt: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost

Comments (8)

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Tincho's picture
Tincho
Activity Score 1093

Bleh.

MFS09's picture
MFS09
Activity Score 22

bleh x 2

sneakyhands's picture
sneakyhands
Activity Score 1857

says fast, but not small: bleh

iT-iS-i's picture
iT-iS-i
Activity Score 1721

The whole team. Fired. Bleh.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

cold fire's picture
cold fire
Activity Score 60

bleh x 7

picopalqlea's picture
picopalqlea
Activity Score 999

bleh x 8.... (cool car by the way)

xhp's picture
xhp
Activity Score 543

ahead for a .. x9 !

slip's picture
slip
Activity Score 919

bleh x10

SJB

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