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Parachute, 2

Agency: 
Published/Aired: 
September 2008
Description: 

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

The fastest MINI ever.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography / 3DArt: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost

Comments (6)

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Highest Rated

Guest commenter's picture
Guest commenter

John Cooper is not the designer - Sir Alex Issigonis is!! As long as we speak about the classic Mini.
John Cooper was a professional car mechanic who was tuning the old Mini for racing. So his name stands for sportive Minis - thats why the MINI JOhn Cooper Works is the fastest MINI of all time.

CGilb09's picture
CGilb09
Activity Score 572

Who is John Cooper and why does this car need to be named after him?

Tweet tweet: @ThisAbility

silenciorn's picture
silenciorn
Activity Score 153

well... if the car doesn't come with a parachute included this ad is leading to a BIG dissapoinment... ha ha ha ha

si fai il mio nome, non ci sono più...

Eddie23's picture
Eddie23
Activity Score 29

To CGilb09:

John Cooper was the designer of the Mini... do I need to explain more?

E.F.

CGilb09's picture
CGilb09
Activity Score 572

Gotcha...but who cares? I certainly don't, and I'm in the market to buy a car. You don't see any other cars being marketed by designer, why this one?

Tweet tweet: @ThisAbility

Eddie23's picture
Eddie23
Activity Score 29

There's some people that cares about that... in fact, a lot.
Just to give you a little example: Ford Mustang Shelby... Named after Carroll Shelby, its designer.

E.F.

Guest commenter's picture
Guest commenter

John Cooper is not the designer - Sir Alex Issigonis is!! As long as we speak about the classic Mini.
John Cooper was a professional car mechanic who was tuning the old Mini for racing. So his name stands for sportive Minis - thats why the MINI JOhn Cooper Works is the fastest MINI of all time.

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