Parachute, 2

September 2008
To Like please login or register

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

The fastest MINI ever.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography / 3DArt: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost

Comments (6)

Log in or register to post comments

Highest Rated

Guest commenter's picture
Guest commenter

John Cooper is not the designer - Sir Alex Issigonis is!! As long as we speak about the classic Mini.
John Cooper was a professional car mechanic who was tuning the old Mini for racing. So his name stands for sportive Minis - thats why the MINI JOhn Cooper Works is the fastest MINI of all time.