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Parachute, 1

Agency: 
Published/Aired: 
September 2008
Description: 

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

The fastest MINI Clubman ever.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography / 3DArt: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost

Comments (3)

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Highest Rated

Guest commenter 01's picture
Guest commenter 01

This idea is seen.

kgeiger's picture
kgeiger
Activity Score 7287

Before 'n after...

stitchy's picture
stitchy
Activity Score 779

if this car is as safe as its stylish then we would be in a better world

Guest commenter 01's picture
Guest commenter 01

This idea is seen.

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