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Parachute, 1

Agency: 
Published/Aired: 
September 2008
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Description: 

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

The fastest MINI Clubman ever.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography / 3DArt: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost

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Guest commenter 01

This idea is seen.

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