MINI John Cooper Works: Parachute, 3

Even with the brakes on.

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published: September 2008

Related videos by Shutterstock

8 comments

Tincho's picture
Tincho
1093 pencils

Bleh.

MFS09's picture
MFS09
22 pencils

bleh x 2

sneakyhands's picture
sneakyhands
1857 pencils

says fast, but not small: bleh

iT-iS-i's picture
iT-iS-i
1721 pencils

The whole team. Fired. Bleh.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

cold fire's picture
cold fire
60 pencils

bleh x 7

picopalqlea's picture
picopalqlea
999 pencils

bleh x 8.... (cool car by the way)

xhp's picture
xhp
543 pencils

ahead for a .. x9 !

slip's picture
slip
919 pencils

bleh x10

SJB

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments