MINI John Cooper Works: Parachute, 3
Even with the brakes on.
In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published: September 2008



Comments
Bleh.
bleh x 2
bleh x 3
____________
Visit me and write a comment: Ad(dicted)
make it 4
says fast, but not small: bleh
The whole team. Fired. Bleh.
Bath yourself in gold-dust then i'll believe you're filthy rich.
:: Put your ears against the ground so i can walk over what you heard::
bleh x 7
bleh x 8.... (cool car by the way)
ahead for a .. x9 !
xhpdesign.com
bleh x10
SJB
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