MINI John Cooper Works: Parachute, 3

MINI John Cooper Works: Parachute, 3

Even with the brakes on.

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published: September 2008

Your rating: None Average: 4.1 (7 votes)

Comments

Bleh.

bleh x 2

bleh x 3
____________
Visit me and write a comment: Ad(dicted)

make it 4

says fast, but not small: bleh

The whole team. Fired. Bleh.

Bath yourself in gold-dust then i'll believe you're filthy rich.

cold fire's picture

bleh x 7

bleh x 8.... (cool car by the way)

ahead for a .. x9 !

bleh x10

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