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MINI John Cooper Works: Parachute, 3

MINI John Cooper Works: Parachute, 3
Your rating: None Average: 4.5 (8 votes)

Even with the brakes on.

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published: September 2008

8 Comments

Tincho's picture 1099 pencils
Tincho | Sat, 2008-09-06 12:20

Bleh.

MFS09's picture 22 pencils
MFS09 | Sat, 2008-09-06 12:56

bleh x 2

sneakyhands's picture 1871 pencils
sneakyhands | Sat, 2008-09-06 18:10

says fast, but not small: bleh

iT-iS-i's picture 1729 pencils
iT-iS-i | Mon, 2008-09-08 03:27

The whole team. Fired. Bleh.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

cold fire's picture 60 pencils
cold fire | Mon, 2008-09-08 07:08

bleh x 7

picopalqlea's picture 957 pencils
picopalqlea | Mon, 2008-09-08 10:33

bleh x 8.... (cool car by the way)

xhp's picture 545 pencils
xhp | Wed, 2008-09-10 14:48

ahead for a .. x9 !

xhpdesign.com

slip's picture 925 pencils
slip | Thu, 2008-09-25 07:28

bleh x10

SJB

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