MINI John Cooper Works: Parachute, 2

The fastest MINI ever.

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published: September 2008

6 comments

CGilb09's picture
CGilb09
572 pencils

Who is John Cooper and why does this car need to be named after him?

Tweet tweet: @ThisAbility

silenciorn's picture
silenciorn
153 pencils

well... if the car doesn't come with a parachute included this ad is leading to a BIG dissapoinment... ha ha ha ha

si fai il mio nome, non ci sono più...

Eddie23's picture
Eddie23
29 pencils

To CGilb09:

John Cooper was the designer of the Mini... do I need to explain more?

E.F.

CGilb09's picture
CGilb09
572 pencils

Gotcha...but who cares? I certainly don't, and I'm in the market to buy a car. You don't see any other cars being marketed by designer, why this one?

Tweet tweet: @ThisAbility

Eddie23's picture
Eddie23
29 pencils

There's some people that cares about that... in fact, a lot.
Just to give you a little example: Ford Mustang Shelby... Named after Carroll Shelby, its designer.

E.F.

Guest commenter's picture
Guest commenter

John Cooper is not the designer - Sir Alex Issigonis is!! As long as we speak about the classic Mini.
John Cooper was a professional car mechanic who was tuning the old Mini for racing. So his name stands for sportive Minis - thats why the MINI JOhn Cooper Works is the fastest MINI of all time.

Log in or register to post comments